Fenty Skin Is Finally On Its Way and the Internet Is Shook

"Y’all ain’t hear it from me," Rihanna joked on Instagram.

paris, france september 21 rihanna attends the fenty beauty by rihanna paris launch party hosted by sephora at jardin des tuileries on september 21, 2017 in paris, france photo by pascal le segretaingetty images for fenty beauty
(Image credit: Pascal Le Segretain)

Rihanna is officially extending the Fenty empire. (opens in new tab) On Tuesday, the mogul took to Instagram to announce the launch of Fenty Skin, the much-hyped upcoming skincare line from her iconic Fenty brand. (opens in new tab) The mogul posted a video promo to her personal account teasing the product line: "Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!! Y’all ain’t hear it from me 🤫 but you can shop it early if ya drop me your email through the link in my bio..."

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Rumors began to circulate of an upcoming launch back in March when Page Six reported (opens in new tab) that a trademark was filed for the name Fenty Skin at the United States Trademark and Patent Office. In 2017, Fenty Beauty set the tone within the beauty industry when it launched a foundation range with 40 shades. It was a groundbreaking rollout that quickly shifted the industry as people of color began to finally feel seen.

The internet immediately went into in a frenzy following the announcement:

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To be the first to shop Fenty Skin, sign up here (opens in new tab) to join the waitlist.

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Chelsea Hall

Chelsea Hall is the Assistant Fashion and Beauty Editor at Marie Claire, where she covers celebrity style, fashion trends, skincare, makeup and anything else tied into the world of fashion and beauty