It's Official: Lauren Conrad Beauty Is Here

• It's official: Lauren Conrad just launched a beauty brand.
• Lauren Conrad Beauty is a clean, environmentally friendly, ethically sourced, vegan, and cruelty-free brand.
• The brand launched this week with a makeup drop; it also has skincare products in the works.

The newest addition to the beauty biz is none other than Lauren Conrad. On Wednesday, Conrad launched her self-titled makeup line, Lauren Conrad Beauty. The brand's first drop includes a lip + cheek tint, a liquid eyeliner, a matte lipstick, a liquid highlighter, and a lip gloss, all made from clean ingredients and stored in eco-friendly packaging.

"I’m very excited to announce @laurenconradbeauty! This collection has been years in the making, and now I can FINALLY share it with everyone! @laurenconradbeauty products are clean, environmentally friendly, ethically sourced, cruelty-free, and vegan—and the first collection is available today at LaurenConradBeauty.com," Conrad captioned her post about the news.

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In an exclusive interview with Cosmopolitan, Conrad spoke about the inspiration behind the brand. "Lauren Conrad Beauty was born from my desire for eco-friendly beauty products with clean ingredients that make you look great and feel confident," explained Conrad. "Because we were starting from the beginning and we had a lot of time to design the line, I wanted our approach to be as eco-friendly as possible," Conrad told Cosmo.

Makeup products are just the beginning for Lauren Conrad Beauty, she says; the brand is also gearing up to launch skincare. "We’ll be launching a cleanser, a toner mist, and a vitamin C oil," said Conrad.