How Kristen Noel Crawley Does Self-Care
The well-maintained world of KNC Beauty's founder and CEO, in 24 hours.


Welcome to Beauty Around the Clock, Marie Claire's weekly peek into the daily lives of some of the most game-changing women in their industries. Ever wonder how they get it all done in a day? Here's your answer.
A trip to Tokyo for a Dior fashion show. A fateful shopping excursion that led Kristen Noel Crawley (opens in new tab) to a massive wall of lip masks. The spark of an idea: lip-shaped, all-natural collagen masks. From there, KNC Beauty was born. What started with a single, selfie-worthy lip mask has since grown to a beloved skincare range that includes eye and full-face masks, as well as lip scrubs and balms. And Crawley isn't stopping there. Earlier this year, the LA-based entrepreneur took her influence to even greater heights with the launch of KNC School of Beauty (opens in new tab) to help fellow Black female entrepreneurs navigate the beauty industry and successfully grow their businesses. Here, her version of getting it done in 24 hours.
Rise and Shine
I usually wake up between 8 and 9 a.m. First thing I do is drink a glass of spring water followed by a glass of cold-pressed juice, then I make my morning coffee.
Morning Maintenance
Depending on the day [my routine] can range from no time at all to an hour and 30 if I’m really planning to go all in.
Skincare: I usually follow the same recipe, which is a double cleansing, double moisturizing process. I love to use the Summer Fridays Super Amino Cleanser (opens in new tab) followed by the Clé de Peau Foam Cleanser (opens in new tab). Next is the Royal Fern toner (opens in new tab), then I use Barbara Sturm's Hyaluronic Serum (opens in new tab) and the Dior Capture Totale Cream (opens in new tab). Lastly, I use the La Mer Genaissance Eye Cream (opens in new tab)and a bit of my Supa Balm in OG Rose (opens in new tab)on my lips to top it off.
Hair: I’m not great at doing my hair so I try to have it professionally done as much as possible so that I can just get up and go. I love to be able to just brush my hair and walk out the door.
Signature Beauty Look
Glowy skin and a pop of color on my eyes, be it a bright orange, winged eyeliner or a purple smoky eye.
Power Start
Fresh-pressed juice, always. And I love a scrambled egg with toast and avocado topped with a drizzle of toasted sesame oil. So good!
Fitness Routine
I’ve never really had a ton of time to work out, but since quarantine I’ve been able to take regular sunset walks with my husband around the neighborhood. It allows us to catch up on each other’s days while still connecting with nature.
Self-Care Ritual
Running a bath, dropping in a big spoonful of Laura Mercier Fresh Fig Honey Bath (opens in new tab), pouring a glass of Malbec, and watching a good silly comedy on Netflix.
Summer Fridays Super Amino Gel Cleanser
Clé de Peau Softening Cleansing Foam
Royal Fern Phytoactive Skin Perfecting Essence
Dr. Barbara Sturm Hyaluronic Serum
Dior Capture Totale C.E.L.L. ENERGY
La Mer Genaissance The Eye and Expression Cream
Laura Mercier Fresh Fig Honey Bath
Dior Thé Cachemire
KNC Beauty All Natural Retinol Infused Eye Mask
Morgan Lane Silk Sleeping Mask
Signature Scent
Thé Cachemire by Dior Parfums (opens in new tab)
Worth It
The Profound RF that I get from Dr. Ben Talei’s office. It’s a nonsurgical radio frequency treatment that tightens the skin and stimulates the production of hyaluronic acid, new collagen, and elastin.
Chic-but-Cheap Fave
The KNC Beauty Star Eye Mask! (opens in new tab)
Beauty Icon
Lil' Kim in the '90s.
Business Icon
Madam CJ Walker
Best Advice
No matter what, believe in yourself and just keep going because you will see progress and meet those little accomplishments along the way.
Hidden Talent
Expert Scrapbooker
Backup Career
Interior Designer
Wind-Down Routine
Depending on my mood, it can range from ten minutes to an hour and a half. Some nights I do a full facial routine which includes steaming, extractions, exfoliating, masking, and moisturizing. I usually put my hair up before bed and wash everything off my face with the same process I use in the morning.
Bedside Essentials
Supa Balm in OG Rose (opens in new tab) to keep my lips hydrated, a big cup of spring water, and a sleeping silk eye mask from Morgan Lane (opens in new tab).
Lights Out
11:00 p.m.
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Chelsea Hall is the Assistant Fashion and Beauty Editor at Marie Claire, where she covers celebrity style, fashion trends, skincare, makeup and anything else tied into the world of fashion and beauty
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