The 40 Best Prime Day Beauty Deals to Scoop Up Before the Sale Ends

Luxury without the luxury price tag.

woman with an intricate braided updo, pink lipstick, and cat eye makeup
(Image credit: Launchmetrics)

Who doesn't love indulging in a beauty product or two (or three, or four, or five...)? My skincare, makeup, and haircare regimens are essential aspects of my routine because they never fail to make me feel good. However, it's costly to invest in the best moisturizers, serums, blowdryers, and even everyday lipsticks, especially since these products run out deceptively quickly and need to be replaced. That's why every year, I wait with bated breath for sales like Amazon Prime Day, which slash the prices of my favorite products and enable me to invest in premium beauty products relatively guilt-free.

With discounted products from brands like Innisfree, Shark Beauty, Laneige, and Urban Decay, sifting through the hundreds of Prime Day deals can get overwhelming quickly. That's why I did the work for you and compiled the best, beauty editor-approved deals live right now. But act quickly: Since today's the second day of Amazon's notorious sale, you'll only be able to avail of these deals through tonight. Ahead, the items in my cart, including some longtime favorites that have taken up permanent residence in my beauty bag.

Editor's Picks

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Gabrielle Ulubay
Former Beauty Writer

Gabrielle Ulubay is a Former Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com.