The 20 Best Beauty Launches of July 2023, According to Marie Claire Editors

The five-star launches just keep coming.

best july beauty launches
(Image credit: Future)

The new beauty launches never stop coming—and yet, the high-quality makeup, skincare, and hair products that launch still manage to amaze me. Innovation is at an all-time high and formulas are more elegant than ever. In the spirit of summer, brands released plenty of beach day-approved items, including (but by no means limited to) weightless skin tints, refreshing face mists, and stunning sunscreens. There have also been a handful of soon-to-be cult classics that I plan on keeping stocked year round (read: Olaplex’s new Volumizing Blow Dry Mist and Too Faced’s mascara primer). 

Testing beauty products has truly been an all-hands-on-deck activity at the Marie Claire offices—and every single staff member has jumped in on the swatching, nail painting, and skincare experimenting action. Here, you’ll find which products yours truly and the rest of the Marie Claire team simply can’t get enough of. If a product made its way onto this list, you can trust it’s a worthwhile purchase.