Beyoncé Chops Her Platinum 'Cowboy Carter' Waves Into an Icy Blonde Bob

This isn't her first blonde rodeo.

Beyonce wears an icy blonde bob with a cowboy hat and chocolate brown outfit on Instagram
(Image credit: Beyonce.com)

Beyoncé just became the latest celebrity to hop on the bob haircut bandwagon. After debuting icy blonde, old Hollywood waves on the cover of GQ only a couple of weeks ago, the Cécred haircare founder seems to have chopped off several inches and replaced her long layers with a blunt chin-length bob.

Fans got their first good look at the singer's new cut on Monday, Sept. 23 in a series of images shared from a shoot Beyoncé recently completed for her whisky brand, SirDavis. The Instagram photo dump leads with a portrait of Queen Bee wearing a monochromatic brown suit and a chocolate brown cowboy hat teetering atop her platinum bob, styled by Shiona Turini. But Mrs. Cowboy Carter—a fashion maximalist at heart—didn't stop there. She further accessorized the cut with a pair of statement diamond drop earrings that were even longer than her silver hair.

A better glimpse of the cut sans hat can be found in the carousel's second photo. Standing in the doorway of a makeshift saloon, Beyoncé's bob is curled inward for a style that feels strongly reminiscent of actor Nastassja Kinski's iconic blonde bob in the 1984 film Paris, Texas.

What takes the look to the next level, literally, is the amount of teasing that clearly went into the crown of Beyoncé's voluminous bob. As a former Texas pageant queen, the star would have surely learned the styling technique from a young age. In the South, a good tease and a heavy coating of hairspray is your only defense against the humidity constantly threatening to render your hair limp and lifeless.

versace - beyonce

Beyoncé has been icy blonde throughout her Cowboy Carter era, including a surprise appearance where she wore vintage Versace to an awards show.

(Image credit: Getty Images)

A fresh chop (or a fresh wig) aren't all that Beyoncé has been casually revealing of late. The same day that she unveiled her icy blonde bob, Levi's tagged her in an Instagram post hinting an upcoming collaboration. How much more newness can the Beyhive handle? The limit does not exist.

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Hanna Lustig
Staff Writer

Hanna Lustig is a staff writer at Marie Claire, where she gets to gab every day about the topics she holds most dear: fashion, beauty, and celebrity. Hanna’s editorial journey began with formative internships at Elle and InStyle, where she was lucky enough to work for some of the smartest women in media while she was still in college at the University of Tennessee. Hanna then accepted a digital culture reporting fellowship at Insider, where she helped carve out a new beat dedicated to covering influencers. Those experiences later served her well as a staff writer at Glamour, where she developed a knack for spinning quick turnaround celebrity news and trend reporting into juicy feature stories. Some of her greatest hits include an earnest ode to the no-pants trend, this meticulously reported feature exploring the rise of endoscopic facelifts, this snappy take on the Chanel-designed fantasy of Sofia Richie’s wedding, this tribute to WAGs past and present, and this timeline of Katie Holmes’s life and career as told through her denim collection.

Diane Keaton once hung up on Hanna during an interview, but thankfully that mishap did not derail what has otherwise been a deeply fulfilling career writing for and about women. As one of Marie Claire's resident experts on style and culture, her current coverage ranges from exploring TikTok's contrast makeup theory and the return of the boat shoe trend to interviews with costume designers for hit shows like Nobody Wants This and The Penguin. When she’s not at work, Hanna can probably be found listening to pop music, talking to her dog, and gossiping with her best friends. For more of Hanna’s perfect opinions on pop culture, you can follow her on Instagram and X.