Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Uniqlo x Cecilie Bahnsen
    • Perfume Necklaces
    • The Board Whisperers
    • Choulie
    • Holiday Movies
    1. Beauty

    Worth It: GHD’s Platinum Plus Styler Limited-Edition

    The pastel blue flat iron is the key to effortless, beachy waves.

    Samantha Holender's avatar
    By Samantha Holender
    Published 27 April 2022 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    GHD Platinum Plus Styler Pastel Blue
    (Image credit: Future)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Welcome back to Worth It, a bi-weekly breakdown of the new beauty products we’ve tested and adored: We're talking that drain-it-to-the-bottom-and-tell-my-friends-I’ve-found-The-One kind of love. If it's featured here, consider this our permission to splurge on it. Read on for the product you don’t want to live without.

    GHD Platinum Plus Styler Pastel Blue

    GHD Platinum Plus Styler in Pastel Blue
    $279 AT GHD HAIR

    The Promise 

    GHD’s Platinum Plus Styler is nothing new—it’s a cult-favorite that’s been around for nearly four years. But thanks to a just-launched, limited-edition pastel blue hue that serves up springtime feels, the brand has brought back allllll the buzz. If you’ve yet to take the hot tool for a test run, allow me to give the run down on its lengthy list of hair-transforming promises. 

    The main allure comes by way of the patented ultra-zone technology, which is a fancy way of saying that the iron maintains a 365 degree temperature—at all times. It’s hot enough to lock in the style, cool enough to avoid breakage or damage, and perfectly heated across the plates to steer clear of creases and dragging. Sounds pretty good, right? 

    When it comes to styling, the iron aims to do double duty. Let’s be real: a decent chunk of straightening irons are just that: straightening irons. But with curved edges that glide with the hair, the GHD Platinum Plus Styler allows for beach waves, curls, mermaid crimps, and more. Plus the swivel cord can be moved any which way for comfortable styling. To see if this hot tool is *actually* a game changer or just another styler to stow away in the bathroom cabinet, I put it to the test. 

    Why I’m Obsessed 

    I wouldn’t say my hair is particularly difficult to tame. It’s relatively fine, a tad frizzy, and has an interesting mix of ringlet curls, rogue straight pieces, and odd flips and twists that ensure I’ll never, ever be a shower-and-go girl. While I love my 20+ stockpile of hot tools (don’t judge), I’ve been on a mission to streamline my styling routine. That’s where the GHD Platinum Plus Styler comes into play. 

    You may like
    • a yellow blowdryer held up by a white hand on a golden brown background with two photos of women with blowdried hair Little Did I Know the Key to Getting More Volume In My Fine Hair Was a New Blow Dryer
    • samantha holender next to the tangle teezer brush I Never Thought a $23 Brush for Fine Hair Would Be the Trick to Stopping Breakage
    • ocean water background with two girls with beach waves on top next to hair styling products for fine hair Think Beach Waves Won't Last On Fine Hair? I Found the Fool-Proof Routine

    After unboxing the pretty blue tool and letting my hair air dry (a first for me), I began my testing journey. And let’s just say, this iron gives a great first impression. I’m used to letting my tools heat up for a few minutes, but this iron reached max heat within—I kid you not—10 seconds tops. So far, so good, GHD. 

    Once I sectioned my hair, I did a quick pass with the iron to get rid of any flyaways or frizz. It glided across my strands with ease—no pulling or tugging and max shine achieved. But nailing the curl was the true testament. I typically switch between a full-bodied curl and a beachy wave. Logically, I use different tools to get the job done. But I wanted to see if this flat iron could deliver on both accounts. 

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    It definitely took me a minute to get the hang of maneuvering the iron. There was some trial and error and a decent amount of hair slipping, but eventually, I nailed it. The key is to hold the plates in the center—not at the base. This gives more control, helps the hair glide through the center without falling out half-way through, and delivers the *perfect* curl. 

    For a beachy style, the trick is to glide the iron in a downward motion and leave the bottom inch of the hair straight. When it comes to a traditional, bouncy curl, pull outward and twist all the way through the bottom of the strand. Regardless of the style, this iron allowed me skip the blow drying altogether (air dried hair for the win, people), and left my hair in a shiny, voluminous state. 

    Oh, and I didn’t even get to the most life-changing feature. After 30 minutes, the GHD Platinum Plus Styler automatically shuts off. No more taking pictures of your unplugged iron or running back to the bathroom 17 times to make sure you don't set the whole place on fire—it’s a stress-free straightener. And with that, I urge you to treat yourself to this pretty blue hot tool this spring. You won’t regret it. 

    Samantha Holender
    Samantha Holender
    Social Links Navigation
    Senior Beauty Editor

    Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists.

    Read more
    a collage of french bob hairstyles feature choppy bobs, textured bobs, short bobs, sleek bobs
    Hair Everyone Is Trading In Their Long Layers For a French Bob From baby bangs to soft fringe, there are plenty of variations.
    By Katherine Louie
    a collage of three women with mocha balayage hair at the salon with blown our brunette hair
    Hair I Found the Rich Brunette Shade Every It Girl Is Requesting for Winter With intel from top hair colorists in NYC.
    By Katherine Louie
     
     
    collage of women with different shades of red hair
    Hair At Long Last, I Found the Perfect Shade of Red Hair for Every Skin Tone You deserve a fiery makeover.
    By Sophia Vilensky
    a collage featuring the Emi Jay x DedCool collaboration for holiday gifting of hair and body mist and sweet fragrance notes
    Hair DedCool and Emi Jay Just Released the $59 Holiday Gift Set I'll Be Giving Everyone Two of my most-loved beauty brands in one very pretty package.
    By Siena Gagliano
     
     
    Latest in Beauty
    deep burgundy red nails, côte peachy nude polish, blue and brown metallic star nails, essie dark berry polish, tiger print french tips with gold details, cirque colors muted rosy brown nail polish
    Nails Before Holiday Glitter Takes Over, Let's Talk About The Tiger Print Nail Trend
    collage of november nail trends
    Nails Jewel Tones Mixed With Pastel Polish Is the November Nail Trend I Never Saw Coming
     
     
    green background with holiday gift sets and a christmas tree
    Beauty Spending Under $20 on Holiday Gifts Has Never Looked So Expensive
    A woman wearing a blue blouse with frills at the neckline. She is next to a microcurrent device, a body lotion, and a face cream.
    Beauty My Wellness-Obsessed Self Is Loving These Ulta Sale Finds
     
     
    Latest in Features
    deep burgundy red nails, côte peachy nude polish, blue and brown metallic star nails, essie dark berry polish, tiger print french tips with gold details, cirque colors muted rosy brown nail polish
    Nails Before Holiday Glitter Takes Over, Let's Talk About The Tiger Print Nail Trend
    collage of november nail trends
    Nails Jewel Tones Mixed With Pastel Polish Is the November Nail Trend I Never Saw Coming
     
     
    green background with holiday gift sets and a christmas tree
    Beauty Spending Under $20 on Holiday Gifts Has Never Looked So Expensive
    alaska riley miss benny and saturn risin9 pose against a white brick wall in an apartment while taking a photo in the movie club kid
    Movies Meet the Real-Life It Girls Bringing Fierceness—And Heart—to 'Club Kid'
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.