Keke Palmer Just Dyed Her Hair—And Eyebrows—Platinum

'Tis the season for bleach, apparently.

Keke Palmer
(Image credit: Getty Images)

When it comes to beauty, Keke Palmer is the gift that keeps on giving this holiday season. First, there was her honey-blonde blowout—a striking look that the 30-year-old rocked for multiple events. Now, she's gone even blonder. The blondest you can go, actually.

This week, Palmer posted a couple videos to her Instagram feed showing off freshly bleached eyebrows and a curly platinum updo. In the first clip, the cozied-up actress used her brows for a full range of emotions as she belted a selection of Christmas carols—including her own "Home For the Holidays" track from 2007's Disney Channel Holiday album, moving the camera to show her family members hanging out in the background.

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"Home for the Holidays!!!!!!! I’m so grateful to God for my family. I know the holidays can bring up mixed feelings for people. It’s a challenge at times to be happy when there is so much going on in the world that can make you angry or sad. However, family, which doesn’t just mean blood relation, is what makes it all greater. Focusing on the love you DO have in your life and the GOOD things the world does have to offer, becomes to gift of the holidays when you can allow it," she wrote.

"I’m wishing you all so much joy even if you are in hard times. May God bless you and heal your heart and remind you that as the seasons change so do the times," she added. "Let’s make the best of it, love to all!"

In a separate video posted Monday, December 18, Palmer sang along to a Doja Cat track in the back of a limo. While her glasses hid the brows, the blonde hair was on full display in a similar '90s-style updo. "BLONNNNNDDDEEEEEE," commented a fan on the clip. That's all I have to say, too.

Sophia Vilensky
Freelance Writer

Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.