Kris Jenner Originally Had No Faith in Kylie Jenner's Lip Kits
"My mom thought I was going to be stuck with lip kits in my garage for the rest of my life."
As a mother, Kris Jenner was likely thrilled for Kylie Jenner when she first heard her pitch Kylie Cosmetics. But as her manager? The conversation was a little more complicated. In a new dialog between Kylie and Jennifer Lawrence for Interview magazine, the 26-year-old opened up about how her beauty brand got started, noting that her mom didn't know how successful the now cult-favorite line would be.
"You were a young teenager that was experimenting with your own makeup. What was the biggest challenge from taking that to actual reality? Because a lot of people think that influence makes everything easier, but a lot of times it can obviously be a hindrance," Lawrence asked the Kardashians star in the piece, which was published Monday.
According to Kylie, proving that she could build a brand was tough—even when it came to her own momager.
"My mom thought I was going to be stuck with lip kits in my garage for the rest of my life," Kylie shared, adding that she and Kris, having no idea where to start, had to build the brand from the ground up. "I think we ordered 5,000 of each color; that was the minimum. And she was like, 'You better be ready, Kylie, because you might have a lot of lip kits in your garage for the rest of your life, so you better love these colors.”
A post shared by Kylie Cosmetics
A photo posted by kyliecosmetics on
As you might recall, the colors—and subsequent new launches— sold out in about two seconds. (I was personally a Candy K girl when I eventually got my hands on a set, and it was a struggle.)
While discussing her new clothing brand, Khy, the reality star also shared why she thinks beauty and style are two sides of the same coin—and how her success with Kylie Cosmetics helped her figure out a vision for the new brand. "I think they go hand in hand," Kylie told Lawrence. "Especially when I’m doing red carpets or picking major events and outfits, I think that the makeup and the hair can make or break your look or just give it different energy or take it to another level."
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Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.
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