Rihanna Is Starting Her Own Beauty Agency/Taking Over the Creative World As We Know It

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Rihanna isn't a beauty chameleon, she is *the* beauty chameleon.

One day it's Bantu knots and a gothic lip, another it's long, PSL-hued (opens in new tab) frizzy curls paired with a hot pink pout (opens in new tab). RiRi is an ever-changing hair and makeup icon, and now she's spreading the wealth. 

According to The Hollywood Reporter (opens in new tab), the 27-year-old is expanding her empire by starting her own beauty and stylist Agency, Fr8me, with managing partner Benoit Demouy.

"Hair, makeup and styling play an important role in creativity,"she explains. "I am very involved with that part of my process, so this agency was an organic thing for me to do."

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RiRi already has a laundry list of talent signing on with her, including her makeup artist Mylah Morales, Taraji P. Henson's stylist Jason Bolden, Fergie's hairstylist Patricia Morales, and the Smith family's Marcia Hamilton.

"We are lucky enough to have some of the best artists at Fr8me," adds Rihanna. "But I also have a soft spot for finding new talent with extraordinary skills!" 

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Much like she discovered BBHMM video star Sanham (opens in new tab), Rihanna and her squad will be looking to Instagram for hidden talent. "We're concerned with social media, too—we'll take a makeup artist with 500,000 followers over someone else," says Demouy.

In addition to Fr8me, the singer has also started a photo agency cheekily named A Dog Ate My Homework, which will rep Erik Asla and Deborah Anderson. In other words, RiRi is taking over the creative world as we know it and we're NOT mad.

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Lauren Valenti
Lauren Valenti

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.