Behold the Insanity That Is Lush's New "Ectoplasm" Bath Bomb

I don't think you're ready for this jelly. That jelly being Lush's new Ectoplasm Jelly Bomb. If you're not familiar with the term "ectoplasm," it was coined by French physiologist Charles Richet to describe the colorful spiritual energy ghosts supposedly spit out when they're in a trance state. There's lots of it in Ghostbusters.

But you don't have to fear this new innovation—the brand's shower jelly and bath bomb hybrid has a unique, gooey texture that fizzes and oozes in mesmerizing purple fashion. And it's not purely for entertainment or creating great Instagram content (though, damn, double taps all day). The slimy white and violet orb has got some impressive ingredients, like hydrating carrageenan seaweed and grapefruit oil, which is a lymphatic stimulant. It also smells delicious.

The jelly bomb is still in development across the pond in the UK, so these videos will have to hold over all us Lushies for now.

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