Taylor Swift Hid Two Tiny Braids in Her Super Bowl Ponytail

Is it an Easter egg, or just a play on her go-to hairstyle?

taylor swift at the super bowl with friends
(Image credit: Getty Images)

Taylor Swift had to know all eyes would be on her at the Super Bowl. She chose her hairstyle accordingly, working in a playful hidden detail that the Swifties are sure to speculate over.

Swift tied her long, blonde hair back in a high ponytail to watch boyfriend Travis Kelce face the San Francisco 49ers in Super Bowl LVIII. From some angles, the updo looked like a classic pony, with her signature bangs swept across her forehead and no hair left behind to conceal her stack of gold necklaces and her slinky black outfit (a Dion Lee corset top and Area jeans). But from the side, eagle-eyed fans could make out an extra detail: two tiny braids woven into the sides of Swift's ponytail. By the end of Super Bowl Sunday, viewers saw the full extent of her hairstyle when Swift joined boyfriend Travis Kelce on the field to celebrate his victory.

Taylor Swift and Travis Kelce embracing

As Taylor Swift embraced boyfriend Travis Kelce at the end of the Super Bowl, fans could see the two braids woven into her ponytail.

(Image credit: Getty Images)

Swift's hair instantly brought her beauty look from the Grammys to mind, where she tucked a thick French braid into her loose waves. But tiny braids have also appeared throughout her hair repertoire in the past year. Attending friend and producer Jack Antonoff's wedding in 2023, the singer wove a small, thin braid into her low bun.

Taylor Swift onstage at the Grammys wearing a braid and a Schiaparelli dress

Days ago at the Grammys, swift hid a long French braid within her loose waves.

(Image credit: Getty Images)

Taylor Swift fans know every appearance the pop star makes could be loaded with hidden meanings and Easter eggs, even her arrival at the Super Bowl. In an often-cited interview with Entertainment Weekly, Swift admitted that her clothing and nails can often include clues to her upcoming work.

Jemma Muradian, Swift's longtime hairstylist, hasn't commented on the singer's look for the big game. (In fact, Swift's entire glam team has been silent about her Super Bowl look.) For now, whether there's more to know about Swift's gametime braids is anyone's guess—and knowing the Swifties, they're already cooking up some compelling theories.

So far, the only aspects of Swift's Super Bowl look with confirmed special meetings are her accessories. Swift wore a custom Stephanie Gottlieb necklace featuring Kelce's number, 87, covered in diamonds; she also carried a custom Judith Leiber clutch shaped like a football with Kelce's number on it.

Halie LeSavage
Senior News Editor (Fashion & Beauty)

Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders including stylist Alison Bornstein and J.Crew womenswear creative director Olympia Gayot, to breaking news stories on noteworthy brand collaborations and beauty launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what trends—like the rise of doll-like Mary Janes or TikTok’s 75 Hard Style Challenge—can say about culture writ large. (She justifies almost any purchase by saying it’s “for work.”) Halie has previously held writer and editor roles at Glamour, Morning Brew, and Harper’s Bazaar. Halie has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters, among other outlets, and appears in newsletters like Selleb and Self-Checkout to provide shopping recommendations. In 2022, she was awarded the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok.