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    1. Beauty

    I Scoured Ulta’s 21 Days of Beauty Sale for Five Hours—Here's What I'm Shopping

    These deals only come around once a year.

    Ariel Wilson's avatar
    By Ariel Wilson
    Published 19 March 2025 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

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    I salivate over a good beauty sale. It doesn’t matter how much product I get for work or how many items my friends and family gift me—if I see something I want at a good discount, I will shop for it. That being said, I naturally have had my eye (and wallet) laser-focused on Ulta’s 21 Days of Beauty Sale, which started on Mar. 7 and will run through the 27th.

    I may or may not have already picked up a thing or two (or three) with the 50 percent discount. Still, with so much time left to take advantage of the sale, I've found myself meandering back over to the Ulta site just to see what I can add to my collection before everything goes back to being full price. In the process, I've come across some products that are so good that I’m surprised they’re on sale. There are luxury pore vacuums, long-wear eyeliners, and even face oils that never go on sale.

    But it's key to act fast. Ulta's sale changes every day, with key items only remaining half off for 24 hours. Here, I've pulled the best sales for every day throughout the rest of the month. So get ready to plan your purchases—your beauty routine is about to undergo a spring reset.

    Latest Videos FromMarie Claire
    Watch full video here:

    March 19

    Magic Flik Eyeliner - Black

    HALF MAGIC
    Magic Flik Eyeliner
    $23$12
    $23 AT ULTA

    This eyeliner makes drawing a cat eye feel easy. The tip's circular shape makes drawing a straight line on the sensitive skin of the eyes a breeze.

    Personal Microderm Elite Pro - Microdermabrasion Tool - Rose

    PMD
    Personal Microderm Elite Pro Microdermabrasion Tool
    $299$149
    SHOP NOW

    If you experience texture on your skin, this microdermabrasion device is great for exfoliation on a deeper level. The different attachments provide varying intensities, allowing you to concoct your perfect texture-reducing routine.

    March 20

    Deep Cleansing Oil Facial Cleanser - 6.7 Oz

    DHC
    Deep Cleansing Oil Facial Cleanser
    $32$16
    $31.50 AT ULTA

    This is one of my favorite cleansing oils on the market. With a pump or two, even the toughest waterproof makeup is gone in a flash.

    Classic Body Organic Sunscreen Spray Spf 30 Tropical Coconut

    COOLA
    Classic Body Organic Sunscreen Spray Spf 30
    $28$14
    $28 AT ULTA

    I recently used this sunscreen at my wedding and was shocked by how many people loved it. The scented versions, like this tropical coconut formula, were a huge hit.

    March 21

    Volume Mousse Extra 17

    Kenra Professional
    Volume Mousse Extra 17
    $21$11
    $21 AT ULTA

    Kenra is one of my favorite hair-styling brands. While I swear by their blowdry mist, I'll be picking up this volume mousse for my curly styles this summer.

    Prep + Prime Fix+ Primer and Setting Spray - Original Soothing Herbal

    MAC
    Prep + Prime Fix+ Primer and Setting Spray
    $34$17
    $34 AT ULTA

    A staple that should be in makeup bags year-round, MAC's Fix Plus is perfect for melting powders on the face to a more skin-like finish. I always have backups of these on hand.

    March 22

    Studio Fix Fluid Spf15 24hr Matte Foundation + Oil Control - Nw25

    MAC
    Studio Fix Fluid Spf15 24hr Matte Foundation + Oil Control
    $39$20
    $39 AT ULTA

    Another MAC staple, especially for those with oily skin, is Studio Fix Fluid. The formula is full coverage and helps control oil production throughout wear, so if you have hyperpigmentation that you need to get rid of for a special event, keep this foundation in your makeup bag.

    Shimmer Body Oil - Gold

    Anastasia Beverly Hills
    Shimmer Body Oil
    $38$18
    $38 AT ULTA

    Another wedding staple of mine, this body shimmer made my bridesmaids glow on the big day. It was a universally loved product by the entire party, and I have a bottle that I love to use in the warmer months as well.

    March 23

    Care and Glow Hydrating Serum Concealer - 450w

    Lancôme
    Care and Glow Hydrating Serum Concealer
    $31$14
    $53 AT ULTA

    Lancôme will always be one of my favorite makeup brands for complexion products, so this concealer was an immediate addition to my shopping cart. If you have drier under eyes or more mature skin, I highly recommend picking up a few shades for a more natural-looking (but still high-coverage) concealer.

    The 3-In-1 Interchangeable Curling Iron

    PATTERN
    The 3-In-1 Interchangeable Curling Iron
    $249$124
    $249 AT ULTA

    If you have curly hair, a curling wand is likely a non-negotiable part of your routine. If you're still on the hunt for the perfect one, this tool from Pattern Beauty is a game-changer thanks to its interchangeable wands.

    March 24

    Retinol + Hpr Ceramide Capsules Rapid Skin Renewing Serum - 60 Ct

    Elizabeth Arden
    Retinol + Hpr Ceramide Capsules Rapid Skin Renewing Serum
    $99$50
    $99 AT ULTA

    My retinol is expensive, and sometimes, I find myself going through the tube really quickly. After the last time I looked up to find mine empty, I started supplementing my routine with over-the-counter retinol products like this one from Elizabeth Arden. They're incredibly effective and help me stretch my prescription formula, which feels like a win-win.

    Heaven's Dew All Over Glimmer - Copper Lake

    Stila
    Heaven's Dew All Over Glimmer
    $30$15
    $30 AT ULTA

    One of the original "sparkle" toppers, Stila's Heaven's Dew All Over Glimmer is wonderful for giving eyes or cheeks a diamond-like shine.

    March 25

    Scalp & Skin Care Anti-Itch & Tension Relief

    Design Essentials
    Scalp & Skin Care Anti-Itch & Tension Relief
    $10$5
    SHOP NOW

    Design Essentials is one of my favorite hair-care brands, and this Anti-Itch & Tension Relief oil is everything I need when I need a fresh set of braids. If you have a braider who always leaves you with a headache, first get a new one. Immediately after, pick up this oil.

    All Soft Heavy Cream Hair Mask

    Redken
    All Soft Heavy Cream Hair Mask
    $35$18
    $35 AT ULTA

    Redken's All Soft line is one of my favorites on the market. This mask is intensely hydrating, meaning no matter how long time passes between each wash day, your hair will remain healthy and hydrated.

    March 26

    Tattoo Liner Waterproof Liquid Eyeliner - Trooper Black

    KVD Beauty
    Tattoo Liner Waterproof Liquid Eyeliner
    $25$13
    $25 AT ULTA

    This is the first high-end liquid eyeliner I ever owned, and it is still one of the best. While I still recommend the Half-Magic one for beginners, once you get the hang of perfecting your liner, this one will make the graphic liner look like a breeze.

    Good to Go Mini Mix Face Palette

    Ofra Cosmetics
    Good to Go Mini Mix Face Palette
    $39$20
    $39 AT ULTA

    If there's one thing I love, it's saving time and space, which is why all-in-one palettes like these are right up my alley. This one from Ofra includes blush, highlighters, and eyeshadows in one compact, making it super easy to throw in a makeup bag on the go.

    Airbrush Soft Focus Blush Brush #113

    IT Brushes For ULTA
    Airbrush Soft Focus Blush Brush
    $26$13
    $26 AT ULTA

    It Cosmetics's line with Ulta contains brushes of the same quality as the originals. If you need a brush overhaul, stock up on some of these.

    March 27

    Hyper Real Serumizer Skin Balancing Hydration Serum - 1.0 Oz

    MAC
    Hyper Real Serumizer Skin Balancing Hydration Serum
    $65$33
    $9.99 AT ULTA

    Another non-negotiable in my skin-prep routine is MAC's Serumizer. It's a cross between a serum, primer, and moisturizer that provides intense moisture to the skin in minutes, allowing your foundation to glide onto the skin like butter.

    Airbrush Flawless Longwear Foundation - 3 Neutral

    Charlotte Tilbury
    Airbrush Flawless Longwear Foundation
    $49$25
    $49 AT ULTA

    This formula from Charlotte Tilbury is another full-coverage gem. Not only does the bottle feel extra-luxe, but the foundation covers every blemish on your face, leaving you with a flawless canvas to work with.

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    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Ariel Wilson
    Ariel Wilson
    Social Links Navigation
    Beauty Writer

    Ariel Wilson is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS, she also has bylines in InStyle, Forbes Vetted, Women's Health, and more.

    Shaped by her experience in research, social sciences, and the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, culture, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

    When she's not working, Ariel can be found hanging out with her husband and loving on their two cat daughters: Cow and Chicken.

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