What is 22 Days Nutrition?How is Beyoncé involved with 22 Days Nutrition?Why is Beyoncé going vegan for Coachella?
Beyoncé is 44 days away from her long-anticipated turn headlining Coachella (she was supposed to headline the 2017 festival, but had to pull out on account of being very, very pregnant with twins Rumi and Sir) and she is in deep focus prep mode.
She's prepping for her performance with avocado toast—and Instagramming it like a true millennial.
Okay, so the avocado toast isn't exactly the secret to Bey's prep plan. She's actually going full vegan, as she explained in her Instagram caption, and she's inviting fans to join her on the journey.
"44 days until Coachella!! Vegan Time!! Click the link in my bio to join me! 💪🏽✨." That bio link takes you to the 22 Days Nutrition meal planner challenge. And since we all know Bey isn't much for going #spon on Insta, we had to know what that was all about.
It's a company that sells clean, organic, plant-based foods in the form of meal delivery plans. Why 22 days? Because, according to the company's website, psychologists say it takes 21 days to make or break a habit. That makes 22 the magic number for making a habit you'll actually keep.
Back in 2015, she cofounded the challenge. In 2013, she and Jay-Z took the challenge themselves and he even blogged about.
The short answer is: Health. The slightly longer answer is that Bey had a great experience with the 22 Days challenge in the past and she wants to be in top form during her highly-anticipated Coachella gig.
“They loved it,” Marco Borges, Bey’s trainer and the creator of the 22-Day Revolution meal challenge, explained to People in 2015. "They walked away with a greater understanding of the powerful benefits of plant-based nutrition. They were getting people saying, ‘Your skin has this glow.’ And who doesn’t like being told they look awesome?
-
Kendall Jenner in Phoebe Philo Is Luxury with a Capital LThe sum total of her outfit is approximately six months of my rent.
-
Kaia Gerber's "Off-Duty Librarian" Look Is a Win for Nerds Everywhere
Bookworms, this one is for you.
-
Ciara Revolutionized Pregnancy-Era Beauty with Her Latest Look
The golden look that had heads turning.
-
Sarah Hyland and Adam Devine Play 'How Well Do You Know Your Co-Star?'
The 'Modern Family' stars reunited for the 'Pitch Perfect' spinoff series.
-
The 78 Best Celebrity Couple Halloween Costumes of All Time
Honestly, we're impressed.
-
Super Rare Photos of Queen Elizabeth as a Young Woman
From childhood snapshots to portraits as a young princess, beautiful and rare photos of the late Queen Elizabeth as a young woman.
-
King Charles III and Queen Consort Camilla's Relationship: A Timeline
With the passing of Queen Elizabeth II, Charles has ascended to the throne as king.
-
Who Is Next in Line for the British Throne, Explained
And yes—Harry and Archie are still in the line of succession.
-
Who Is Alexandria Ocasio-Cortez's Fiancé Riley Roberts?
AOC's husband-to-be is an "easygoing redhead" who lives with her in D.C.
-
68 Times the Kardashians Posed Fully Nude and Owned It
And we mean fully nude—as in, not a shred of clothing.
-
Who Is Jonathan Owens, Simone Biles's Fiancé and NFL Player?
"The easiest yes!" Simone wrote about the couple's engagement.
