Last night, Blake Lively made a dramatic move on Instagram: Like Taylor Swift before her, Blake purged her feed of, well, everything.
She also unfollowed everyone, including husband (and frequent Insta-comments jokester) Ryan Reynolds. Well, almost everyone—Blake now follows just 28 people, all of whom are named Emily Nelson.
So... WHY?
Well, it all relates to the game of Hangman the actress was playing on social media yesterday.
Blake posted multiple Instas (which, of course, have now been deleted) until commenters finally filled in the blanks to solve the game. The answer: "What happened to Emily?"
A quick trip to Blake's IMDB page explains the game of Hangman and her Instagram purge: The actress is appearing in A Simple Favor alongside Anna Kendrick, out this September. According the IMDB, the movie "centers around Stephanie (Anna Kendrick), a mommy vlogger who seeks to uncover the truth behind her best friend Emily's (Blake Lively) sudden disappearance from their small town."
So, mystery solved: In the same way Taylor Swift cleared out her Instagram to signal that "the old Taylor is dead" before the release of "Reputation," Blake Lively deleted all traces of her social past as a marketing stunt. Effective! Dramatic! But...what will happen to all those great outfit shots?
RELATED STORIES
-
Prince Andrew's Business Advisor Accused of Being a "Spy" and Banned From the U.K."We found a way to get the relevant people unnoticed in and out of the house in Windsor."
-
Kate Middleton Allegedly Rejected Idea to Seat Prince Andrew "Behind a Pillar" at Her Christmas Carol Concert"Although very much a family affair... there was no space for Uncle Andy."
-
32 Celebrities Who Got Their Start on Reality TVBelieve it or not.
-
Julia Roberts Turned Down a 'Notting Hill' Sequel, Calling It a "Very Poor Idea"Hugh Grant is ready to destroy the movie's happy ending, though.
-
Eva Mendes and Ryan Gosling Introduce the "Newest Member" of Their Family"I'm crazy about her and excited to share life."
-
Jude Law Devastates 'The Holiday' Fans by Revealing a Secret About the Film's Idyllic English Cottage"Just burst the bubble. Sorry!"
-
Jennifer Garner Is Reportedly Ready to Cut Ties With Jennifer Lopez, Unless Their Kids Are Involved"Her friends feel she shouldn't have allowed herself to get so involved."
-
Drew Barrymore Discovered Her Daughter Watching '50 First Dates' with Adam Sandler's Daughter"They were just so happy and I was like, 'Oh, but this is so sweet and wonderful.'"
-
Hugh Jackman Weighs in on Martha Stewart and Ryan Reynolds' Low-Stakes FeudOh, no.
-
Hailey Bieber Shares Her First Photo of Baby Son Jack Blues Since Giving Birth—See the Sweet ShotSo freaking cute.
-
Blake Lively Admits She Went to Extreme Measures for Plump Lips in High SchoolThe 'Gossip Girl' alum said she was "committed to bad ideas."
