Blake Lively Purged Her Entire Instagram Grid (Again)

Blake Lively purged most of her Instagram history this weekend to promote her upcoming movie, The Rhythm Section. The actress did the same thing in May 2018 to promote A Simple Favor.

Michael Kors Collection Fall 2017 Runway Show - Front Row
(Image credit: Jamie McCarthy)

Blake Lively (opens in new tab) has gone dark on social media. Well, she's at least gone very dim, anyway.

The actress deleted almost her entire Instagram history this weekend, save for one post from September: A trailer for her upcoming movie, The Rhythm Section (opens in new tab), which hits theaters on January 31 of next year.

If this move feels familiar, it's because it totally is. Lively pulled a similar stunt back in Mary 2018, when she purged her entire Instagram grid (opens in new tab) to promote her movie, A Simple Favor (opens in new tab). That time around, the actress also unfollowed everyone she had previously kept in her feed and followed only people named Emily Nelson (opens in new tab)—her character's name in the film.

As of this writing, Lively is following 75 accounts on Instagram, and exactly zero of them share a name with her Rhythm Section character (opens in new tab), Stephanie Patrick.

Face, Text, Head, Font, Adaptation, Screenshot, Fictional character,

Blake Lively’s Instagram account as of Saturday, November 16.

(Image credit: Instagram)

Clearly, Lively is gearing up for the Rhythm Section (opens in new tab)'s promotional push (opens in new tab) and it worked because she definitely has our attention. Also, if she's following her PR playbook from A Simple Favor, Lively hasn't actually deleted her photos, just temporarily archived them (cue collective sigh of relief). 

There is, however, one little (but still incredibly interesting) tidbit that Lively's second promotional purge revealed that has nothing to do with The Rhythm SectionJennifer Aniston (opens in new tab) Insta-stalks Blake Lively.

How do we know that? Well, a quick glance at the post reveals that Aniston is one of the many, many people who have liked the trailer post:

Text, Font, Photography, Fictional character,

(Image credit: Instagram)

But, remember that the post is from September 19. Aniston didn't join Instagram (opens in new tab) until almost a month later, on October 15. This means that one of two things is true:

A. Jennifer Aniston (opens in new tab) was so eager to catch up on all things Blake Lively, that she scrolled back through her old posts and double-tapped. OR

B. Jennifer Aniston (opens in new tab) is still currently so eager to stay caught up on all things Blake Lively that she actively checks her account for updates when none appear in her feed and, seeing the September post now at the top of Lively's almost-empty grid, liked it.

Either way, here for it.

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Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.