- People have been wondering how Prince Harry and Meghan Markle will earn money (opens in new tab) following their royal exit and now experts say Instagram could be one of the couple's biggest revenue streams.
- According to influencer marketing experts, the couple's @SussexRoyal Instagram (opens in new tab) account could bring in upwards of £85,000 for a single sponsored post.
- The Sussexes' Instagram account has greater earning potential than the Cambridges', apparently.
Remember Prince Harry and Meghan Markle's post-royal exit (opens in new tab) goal of achieving "financially independence"? Welp, that's not going to be hard to accomplish. At all.
Among their other myriad of income opportunities, Harry and Meghan (opens in new tab) are going to be able to monetize their Instagram account in a big way.
According to influencer marketing platform Inzpire.me, the couple's @SussexRoyal account, which has 11.2million followers, has the potential to earn as much as £85,271.19 for a single sponsored post. The estimate is based on analysis of the profile's following and its recent, explosive. growth.
Inzpire COO Marie Mostad (opens in new tab) says the @SussexRoyal account has seen rapid growth since news broke that Harry and Meghan planned to step back from their roles as senior members of the royal family, according to The Sun (opens in new tab). The reason? People are excited to watch Harry and Meghan's transition (opens in new tab) from working royals to wherever their next step takes them.
To put in perspective just how valuable the public's fascination with that transition is, Inzpire estimates that a sponsored post on Prince William and Kate Middleton's (opens in new tab) @KensingtonRoyal account (opens in new tab) would bring in far less—just £40,744.97 per post.
Of course, once Harry and Meghan officially begin their post-royal lives (opens in new tab) this spring, the account will no longer be called "@SussexRoyal." The couple announced this week that they will no longer use the word "royal" in their personal branding after the exit, a move the Queen reportedly pushed for (opens in new tab).
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