Update, 7/25: After much teasing, Kendall and Kylie's secret website went live this week. The newly launched e-commerce site, Kendall + Kylie, features all of two products. (No splurges or sprees here.)
A photo posted by on
The site is based on a 'flash sale' model: limited items for a limited time. Every week, two new pieces become available for purchase—one in Kendall's "closet" and one in Kylie's. Shoppers can buy up to two of each item, and subscribers get first dibs with early access to the featured sale.
So what'll it be, Team Kylie or Klub Kendall?
Original Post, 6/26:Entrepreneurial adolescents Kendall and Kylie Jenner are close to unveiling their new venture, and even though it is supposedly the kind of "surprise" you must enter your personal information to learn about, they've already given most of it away.
A photo posted by on
Last month, they began uploading BTS shots to their joint Instagram account, which show the sisters poring over sketches, playing peek-a-boo amongst racks of samples (lots of denim, shirting, gingham, teenybopper festival wear), and taking selfies in front of said racks of samples. Now, the accompanying website is semi-open for business—if you can get past the Freddi Fish era graphics, click on the VIP envelope lying on the ground, and type in your email address.
I'll save you the trouble: "We can't wait to show you what's up our sleeve. Members get secrets before anyone else. As one of the first to secure a spot on the list, you'll be notified the moment new Kendall+Kylie items are available—only here. This is the list, and you're on it. Hope you like surprises."
It's clothes. They're making clothes. SURPRISE!
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
Kendall Jenner in Phoebe Philo Is Luxury with a Capital L
The sum total of her outfit is approximately six months of my rent.
By India Roby
Kaia Gerber's "Off-Duty Librarian" Look Is a Win for Nerds Everywhere
Bookworms, this one is for you.
By Melony Forcier
Ciara Revolutionized Pregnancy-Era Beauty with Her Latest Look
The golden look that had heads turning.
By Gabrielle Ulubay
Sarah Hyland and Adam Devine Play 'How Well Do You Know Your Co-Star?'
The 'Modern Family' stars reunited for the 'Pitch Perfect' spinoff series.
By Brooke Knappenberger
The 78 Best Celebrity Couple Halloween Costumes of All Time
Honestly, we're impressed.
By Charlotte Chilton
Super Rare Photos of Queen Elizabeth as a Young Woman
From childhood snapshots to portraits as a young princess, beautiful and rare photos of the late Queen Elizabeth as a young woman.
By Mehera Bonner
King Charles III and Queen Consort Camilla's Relationship: A Timeline
With the passing of Queen Elizabeth II, Charles has ascended to the throne as king.
By The Editors
Who Is Next in Line for the British Throne, Explained
And yes—Harry and Archie are still in the line of succession.
By Andrea Park
Who Is Alexandria Ocasio-Cortez's Fiancé Riley Roberts?
AOC's husband-to-be is an "easygoing redhead" who lives with her in D.C.
By Katherine J. Igoe
68 Times the Kardashians Posed Fully Nude and Owned It
And we mean fully nude—as in, not a shred of clothing.
By Bianca Rodriguez
Who Is Jonathan Owens, Simone Biles's Fiancé and NFL Player?
"The easiest yes!" Simone wrote about the couple's engagement.
By The Editors