Exclusive: Princess Kate Has Positioned Herself in a Role the Public "Wouldn't Allow" Marie Antoinette to Be, Says Royal Historian
Kate Williams tells 'Marie Claire' that the Princess of Wales "has used image very effectively and very strategically.”
Princess Kate has always been clear that her family comes first, but according to historian Kate Williams, “royal mother” isn’t an archetype that princesses and queens before her have always been able to choose.
Williams explores the stories of everyone from Grace Kelly to Egypt’s most powerful female pharaoh, Hatshepsut, in her new book, Regina: A New History of Royal Women and Power. The professor and author tells Marie Claire that like “the OG” of brand-building, Queen Elizabeth, Princess Kate also “has used image very effectively and very strategically.”
“I think Kate chose quite sort of early on to occupy the role of royal mother,” Williams says of the mom of three, adding that role “has always been something that royal women have wanted to occupy, but often they're not allowed.”
The Prince and Princess of Wales are joined by Prince Louis, Prince George and Princess Charlotte during Trooping the Colour 2026.
Queen Marie Antoinette is pictured with three of her children in a 1787 painting.
She points to Queen Marie Antoinette of France, who “wasn't allowed to be seen as the good royal mother” by the public. Williams shares that Marie Antoinette, who was beheaded during the French Revolution, “tried to present herself as the loving mother and no one would have it.”
“They wanted the lascivious, spendthrift woman who was, you know, lacking in morality,” Williams continued. “So Kate, I think quite brilliantly occupies [the role of royal mother] because I think we think, ‘Oh yes, she's a mother, she's being a mom,’ but it's often quite difficult.”
The historian adds that the image of royal mother “is not always one that's kind of easy to present” due to the unique situation women like the Princess of Wales are in. “No matter what they say, you’re not like the average mother in most countries, you know, rushing between work and home or or trying to make ends meet.”
Princess Kate cuddles with Prince Louis during Queen Elizabeth's Platinum Jubilee in 2022.
Even when the Princess Kate isn't with her own children, the royal has been able to continue projecting her motherly image through her work with young people and early childhood development, often visiting with schools and children's hospices.
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Queen Victoria was another royal woman who was able to effectively present herself in the mother role, Williams says. "Victoria used photography and portraiture to really create this image of the domestic goddess Queen who was totally happy at home as opposed to, you know, she and Albert battling for power," the Regina author tells Marie Claire.
"The image that she created was of the ideal middle-class woman, which both coincided with her power base but also with the sort of allowance in Victorian times that women—middle-class women—could work if it was sort of service and duty and if it was helping others and philanthropy," she adds.
Kristin Contino is Marie Claire's Senior Royal and Celebrity editor. She's been covering royalty since 2018—including major moments such as the Platinum Jubilee, Queen Elizabeth II’s death and King Charles III's coronation—and places a particular focus on the British Royal Family's style and what it means.
Prior to working at Marie Claire, she wrote about celebrity and royal fashion at Page Six Style and covered royalty from around the world as chief reporter at Royal Central. Kristin has provided expert commentary for outlets including the BBC, Sky News, US Weekly, the Today Show and many others.
Kristin is also the published author of two novels, “The Legacy of Us” and “A House Full of Windsor.” She's passionate about travel, history, horses, and learning everything she can about her favorite city in the world, London.