Kylie Jenner's Adidas Falcon Sneakers Will Be in Stock September 6

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Kylie Jenner's following in her big sister Kendall's footsteps by officially joining the Adidas family. The 21-year-old announced last week that Jenner has become an Adidas ambassador, while modeling the German brand's chunky new "Falcon" sneakers on Instagram. While Jenner's exact style is currently sold out—a black and light pink combo—the kicks are expected to restock on Sept. 6. According to the brand's website, the "Falcon" is based off '90s running designs and the "carefree, rebellious spirit of that decade's art, music and fashion." (When you buy yours, here's a hot tip: We have adidas promo codes for you to use!)

Since dad sneakers are heavily trending, it's a given that Adidas has also tapped into this market and chosen Kylie as its main face to rep the new shoes. The youngest of the Jenner-Kardashian clan, she has 114 million Instagram followers and is reportedly on track to becoming the youngest-self-made billionaire. (Not to mention, Jenner reportedly also gets paid 1 million dollar per Instagram post...and I count five Adidas sneaker images, so far.)

Jenner clearly loves her Adidas, however, as she's been rocking various styles on social media. Her favorite way to wear sneakers is either with a body-con dress/jumpsuit or with sweatpants. Though she's only repping the "Falcon" sneakers for now, it's only a matter of time before she designs a shoe for the brand.

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Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.

Kylie Jenner's Adidas Falcon Sneakers Will Be in Stock This Week

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