

In 2013, Gucci founded CHIME FOR CHANGE, a global campaign fighting for gender equality. Since then, the campaign has encouraged participation and conversation around the cause with several initiatives, including a bi-annual report with Irregular Labs that surveys Generation Z about their feelings on topics surrounding gender.
In the latest report, which focuses on the theme of fluidity, Irregular Labs dives into topics ranging from the definitions of "male" and "female" and the fluidity of feminism to the importance of genderless beauty and female representations in pop culture. In addition to hard data, there are opinion pieces, videos, and interviews by Gen Z, which add context and color to the information presented.
Among the findings of the report were: 82% of Gen Zs strongly agree that if an organization is dedicated to fighting for the rights of girls and women, it has a responsibility to also support other genders and marginalized groups; 53% of Gen Zs believe that being female and being feminine are different things; and 71% of Gen Zs who identify as female feel pressure to present themselves as "feminine."
"While only two thirds of Gen Z identify as 'exclusively heterosexual,' it’s no surprise that the global rollback of LGBTQIA+ rights across the world, especially in the past year, is one of the most prevalent issues to them," Gender Section Editor Tori West writes in the editor's letter. "One that they are refusing to stay silent about, calling for more authenticity and demanding more queer representation in every realm from politics to fashion."
"In 2019, for Gen Zs, it’s time for even more positive outcomes; for more queer rights across the globe, for more non-binary and trans representation, for clothing that allows everyone to express themselves freely," West continues. "They want representatives in power who share their experiences first-hand, making decisions that both empower and protect them."
Read the full report at irregularlabs.com/gender.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

Sally is the Editor in Chief of Marie Claire where she oversees coverage of all the things the Marie Claire reader wants to know about, including politics, beauty, fashion, and celebs. Holmes has been with Marie Claire for five years, overseeing all content for the brand’s website and social platforms. She joined Marie Claire from ELLE.com, where she worked for four years, first as Senior Editor running all news content and finally as Executive Editor. Before that, Sally was at NYMag.com's the Cut and graduated with an English major from Boston College.
-
A$AP Rocky and Kendall Jenner’s Latest Campaign for Bottega Veneta Lets the Paparazzi Do the Work
“READYMADE” captures the duo in their real everyday lives, like jogging in a $6,800 hoodie from the brand (him) or pumping gas in $10,000 boots (her).
By Rachel Burchfield
-
Emma Stone's Swinging '60s Skirt Suit Was a Modern Take on Mod
The "Poor Things" actress made the retro look feel fresh and contemporary.
By Maria Santa Poggi
-
Chloe Bailey's Dionne Warwick Hair Tribute Is Simply 'Sorcery'
Where did her locs go?
By Sophia Vilensky
-
The 28 Most Iconic Fashion Films, According to Marie Claire Editors
When your closet and your movie queue need a refresh.
By Katie Attardo
-
Red Club X Cartier Is Offering Invaluable Support for the Next Generation of Entrepreneurs
"The best way to predict the future is to create it."
By Sara Holzman
-
Yara Shahidi Joins Forces With Cartier Women's Initiative to Empower Entrepreneurs
"Giving back is essential to existing in the world."
By Sara Holzman
-
Fashion Test Drive: Chloe's Top-Handle Penelope Bag
This eye-catching bag also does good for the planet.
By Sara Holzman
-
Mindy Kaling's Custom Jonathan Simkhai Gown Is a Nod to Chanel Couture
"I feel so confident in this gown."
By Sara Holzman
-
Fashion Test Drive: Isabel Marant's Oskan Moon Bag
"The key word is versatility."
By Sara Holzman
-
What I Wear to Work: Poppy Harlow
The CNN host's key to a great wardrobe? Borrowing from her stylish friends.
By Sara Holzman
-
The Making of Ariana DeBose's Custom Versace Gown
"When I first saw it, I was left speechless."
By Sara Holzman