At the end of a surprise Super Bowl commercial appearance, Beyoncé declared that fans are "ready" for new music. By "ready," she meant that she would hard-launch her next musical and style era within minutes of the ad's premiere.
Just after half time, Beyoncé shared a short clip teasing Renaissance: Act II on her website and Instagram, along with photos to kick off her new aesthetic chapter. She poses in a stairwell wearing a custom Dolce & Gabbana look, including a low-cut black mini dress, thigh-high boots, and a bolo tie set with a turquoise stone.
Beyoncé dropped three photos signaling the start of 'Renaissance: Act II' on her website.
Beyoncé's hair, newly light blonde, was heavily curled and teased at the crown. If the jewelry and the Dolly Parton-esque styling didn't make it clear, Beyoncé's upcoming chapter has deep ties to country music. But to drive the point home, the 32-time Grammy winner shared a snippet of her new music and visuals in a teaser video.
Those weren't the only surprises in store for the Beyhive. Just minutes later, Beyoncé posted on Instagram that she was releasing the first two singles from the album, titled "16 Carriages" and "Texas Hold 'Em."
She doubled-down on the country visual codes in two single images. In the first, the Houston native wears a cowboy hat, exaggerated silver earrings, a bolero jacket, and a metallic bikini set. In the second, her blonde hair is cropped short and concealed under a black cowboy hat—but this time, she wears a studded black jacket.
With Renaissance: Act I's release and the record-breaking Renaissance World Tour in the rearview mirror, Beyoncé fans have been begging for new music (and fresh visuals) for months. The "Cuff It" singer appeared to tease the Super Bowl announcement during last week's Grammy awards, when she wore a checkered, studded matching set by Louis Vuitton and cowboy Stetson hat to the ceremony.
Beyoncé teased her new era at the Grammys in a cowboy hat, bolo tie, and matching checkered set.
Renaissance: Act II arrives in full on March 29. Surely more country-coded outfits will appear before the full album drops.
-
Buckingham Palace Responds After Royal Family Maid Is Arrested at "Out of Control" Christmas Party"I've never seen one person get that crazy during a night out," a source claimed.
-
Taylor Swift Trades a Red Carpet Gown for a Black Sweater and $10,995 NecklaceAs one does.
-
Taylor Swift Sweetly Dishes on Travis Kelce With a Young Swiftie at Children's Hospital"I like Travis now," the fan shared.
-
Beyoncé and Blue Ivy Match in Gold Gowns on the Red Carpet for the 'Mufasa: The Lion King' PremiereLike mother, like daughter.
-
Beyoncé Goes Pantsless for a Night Out on BroadwayOf course she pulled it off.
-
Beyoncé Transforms Into Betty Davis for Halloween, Sparking Rumors of a Future Rock AlbumThe pop star may have used her Halloween costume to hint at her next project.
-
Beyoncé Surprises Kamala Harris's Houston, Texas, Rally in a Power-Suit DressThe multi-platinum artist took a subdued approach.
-
Beyoncé's Glowy Twist on the Butter Yellow Trend Is Actually Perfect for FallThe icon glowed in a Sergio Hudson set.
-
Beyoncé Somehow Manages to Make a Business Casual Blazer Feel Decidedly NSFWThe CEO energy is palpable.
-
Saddle Up: The Beyoncé x Levi's Collaboration Is Actually a Denim-Filled CampaignThis duet is even better than her song.
-
Beyoncé’s 43rd Birthday Look Plays Off the “Rich Mom” Outfit She Wore a Month BeforeShe outfit repeated in a dreamy Pucci set.
