Taking their cues from Rosie the Riveter, American designers rolled up their sleeves and got work under the shadow of the continuing COVID-19 crisis. Designers were challenged in just how to present their collections, as social distancing regulations still prohibit New Yorkers from gathering in large groups. No matter—in many instances these restrictions made for even more creative ways for designers to get their collection’s message across virtually. Whether it was in the form of movies and lookbooks filled with eye-popping castings (we're looking at you, Coach), or skater girls taking to half pipes wearing evening frocks, courtesy of Tara Subkoff at Imitation of Christ, there was certainly no shortage of interesting ways to present one's ideas. The takeaway was one of great hope, resilience, and strength of our saviors of Seventh Avenue.
Joseph ErricoJoseph Errico is Marie Claire’s Fashion Director.
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