Your Exclusive First Look at Balmain's Entire Spring Campaign

Part desert pilgrimage, part rock concert.

Human, Fashion, Youth, Fictional character, Fashion model, Advertising, Costume design, Cg artwork, Illustration, Poster,
Courtesy of Balmain

Lensed by Steven Klein and featuring the all-star lineup of Doutzen Kroes, Isabeli Fontana, Natasha Poly, and Jon Kortajarena, Balmain's Spring 2017 visuals give off timely vibes of activism—and maybe just a whiff of "escaping L.A. for a better place, AKA the desert." Here, in a worldwide exclusive, see nine striking images from the campaign.

Fashion, Animation, Fictional character, Cg artwork, Costume, Fashion model, Leather, Costume design, Latex clothing, Fashion design,
Balmain
1 of 9

"You take a sound machine, a road, and a girl, the industrial and the glamorous…you can free your imagination and open a new world," designer Olivier Rousteing (winner of Marie Claire's 2017 Image Maker awardsaid in a press release. 

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Monochrome, Black-and-white, Monochrome photography, Beard, Stock photography,
Balmain
2 of 9

Balmain Spring 2017

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Dress, Style, Fashion, Fashion model, Street fashion, Flash photography, Model, Day dress, One-piece garment, Fashion design,
Balmain
3 of 9

Balmain Spring 2017

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Abdomen, Crew, Stock photography, Tribe,
Balmain
4 of 9

Balmain Spring 2017

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Human, Fashion, Youth, Fictional character, Fashion model, Advertising, Costume design, Cg artwork, Illustration, Poster,
Balmain
5 of 9

Balmain Spring 2017

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Red, Style, Fashion, Flash photography, Fictional character, Digital compositing, Fashion model, Fashion design, Illustration, Fashion illustration,
Balmain
6 of 9

Balmain Spring 2017

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Footwear, Band plays, Animation, Cg artwork, Scene, Acting, Drama, Digital compositing, Action-adventure game, Fashion design,
Balmain
7 of 9

Balmain Spring 2017

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Eyewear, Glasses, Ear, Nose, Vision care, Mouth, Hairstyle, Facial hair, Style, Beard,
Balmain
8 of 9

Balmain Spring 2017

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Clothing, Eyewear, Glasses, Ear, Vision care, Lip, Hairstyle, Sunglasses, Style, Facial hair,
Balmain
9 of 9

Balmain Spring 2017

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