The Jute Bag Trend Is Summer's Coolest Natural Accessory

19 options that prove I'm right.

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women styling the best jute bags from H&M, Zara, and J.Crew
(Image credit: H&M; Zara; J.Crew)

New seasons bring new trends to invest in. For summer 2025, the trendiest handbag style is also incredibly fitting: straw jute bags. They represent this year's iteration of the woven bag trend, providing shoppers with a beachy vibe without the need to book a trip to a distant city. Crafted from natural fibers with a hand-spun appearance, jute bags can easily double as the ideal beach bag.

But even if you're not carrying towels and sandals, these bags lend a relaxed, cool-girl aesthetic to your everyday outfits. With their all-American, summer-friendly ethos, brands like J.Crew and Banana Republic excel in this style. I envision them paired with linen pants, airy tanks, a preppy striped summer sweater draped over your shoulder, and chic strappy sandals. Still, Zara and H&M offer versions worth exploring. Their designs feature sturdier details like leather straps and trendy buckles, giving the laid-back silhouettes a city-ready toughness.

If you're ready to start shopping, keep scrolling. The selections on this list are perfect for having on hand over the next few months, so grab one before they become so popular that they sell out.

Julia Marzovilla
Julia Marzovilla
Fashion E-Commerce Editor

Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she reviews the latest launches from fashion and beauty brands, finds the best on-sale items around the internet, and interviews experts to find the best products in any category to share with her readers. She also creates shopping guides that span every vertical on the site as an expert in everything from the best laptop bags to the best laser hair removal devices.

In her near decade of experience, Julia has both written for several top outlets in the E-Commerce space and worked at major fashion labels. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and worked as the Trending Fashion and News Writer STYLECASTER. You can find her across the internet at @JuliaMarzovilla. In real life, you can find her creating shopping guides for her friends, cooking or baking in her too-small kitchen, or buying tickets for the next time Harry Styles is in town.

Julia has a Bachelor’s degree in English with a minor in Journalism from Loyola Marymount University in Los Angeles, California. She lives in New York City, her hometown.