If Your Personal Style Is Classic and Elevated, This New Brand Is for You
It’s here just in time for fall.

If I had to describe my style in one word, it would be “elevated.” Others would call it chic (their words, not mine). The secret to a chic outfit, I’ve learned, is to lean into the basics. While I often keep my accessories on-trend, the core pieces of my outfit are timeless staples that will pull any look together. Over the years, Macy’s has been one of my go-to retailers for these pieces, and with the arrival of its new On 34th brand, I don’t think I’ll be going elsewhere anytime soon.
This brand, described by Macy’s as “designed by women for women,” features wardrobe staples for everyday life, including perfectly tailored trousers, crisp white T-shirts, and an LBD you won’t be able to live without. Trust me—these pieces don’t disappoint. Keep scrolling for my top picks from the new brand.
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Humaa is the Associate Shopping Editor at Who What Wear and Marie Claire, covering fashion beauty and home under the Branded Content team. Before joining both titles, Humaa was Commerce Editor at British Vogue where she wrote all affiliate content to help build up on organic E-Commerce revenue. When she’s not trying to save the world one cashmere sweater at a time, on her off days you can find Humaa with her head buried in the most romantic of romance novels.
-
Ivanna Sakhno Is Hacking the Blockbuster Mainframe
The actress, who stars as the killer robot AMELIA in 'M3GAN 2.0,' opens up about finding humanity for her AI character.
-
Princess Beatrice Pulls Off a Vampire's Wife Resurrection in Navy Gown
Great fashion is immortal.
-
Jennifer Lawrence Just Spearheaded the Adult Backpack Revival
She makes a summer camp staple look so chic.
-
Two Rare The Row Bags Are Kylie Jenner's Plus-Ones at the Bezos-Sánchez Wedding in Venice
Her $54,000 celeb-beloved watch was also in attendance.
-
A $1,250 The Row Tote Bag Takes Hailey Bieber From Day to Night in Two Very Different Outfits
The bag coordinated perfectly with her polka-dot leggings.
-
Hailey Bieber, Suki Waterhouse, and Camila Morrone Coordinate in Matching Black Outfits for a Girls' Night Out
On Wednesdays, we wear...black?
-
Jennifer Lawrence Swaps Her Favorite Easy Pants for an Elevated Skirt Trend
She accessorized the outfit with a $33,000 The Row bag and sold-out ballet flats.
-
Sabrina Carpenter Styles Her Baggy Vintage Tee With a $3,850 Loewe Puzzle Bag
The singer isn't playing hard to get as she perfects the high-low aesthetic.
-
The Best Expensive-Looking Accessories Hiding at Zara, H&M, and Mango
It'll be our little secret.
-
I’m Crafting a Rich-Looking Wardrobe With These Luxury Spring Accessories
Follow my lead by shopping on-sale styles from SSENSE, Neiman Marcus, and Bergdorf Goodman.
-
Taylor Swift Styles a Super Bowl-Eve Rich Girl Coat With $6,450-Worth of Designer Accessories
The singer co-signs the Penny Lane and Yeti coat trends.