Update, 1/21: Go to Hong Kong for the food, stay for the official Taylor Swift merchandise.
While the singer herself didn't make it to the presentation Monday, her flippy skirts, midriff-bearing sweaters, and lyric-emblazoned sweatshirts did, drawing the interest of international buyers, who, for now, have to go home empty-handed. (In an effort to curb the sale of fake Taylor Swift products in China/capitalize on her popularity there, the capsule collection is only available on online platforms Tmall and JD.com, according to Women's Wear Daily.
But you know how it is—a few million in sales here, some other retailers clamoring for their own piece of the Tay Tay action there, and pretty soon, you won't even need to look up a Chinese version of Postmates. Sweet.
Original story, 7/21: Taylor Swift, early adapter of the Givenchy Couture headband, has signed a clothing-line deal with Chinese e-tailer JD.com, CNN Money reports.
Alongside "authentic American" products such as Samsonite suitcases and Ocean Spray cranberry juice, the site's "U.S. Mall" channel will carry Tay Tay-branded dresses, sweatshirts, and (presumably cropped) tops, which will debut later this summer to coincide with the Shanghai leg of her 1989 tour.
But even so, the Taylor Swift Effect—in that everything she touches turns to triple platinum—is, um, already in effect: JD shares can't stop, won't stop climbing.
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
-
Jennifer Lopez Goes All-Out OliveShe's still doing revenge dressing on her terms.
-
Jennifer Lopez Says Playing a Mom in a "Dysfunctional and Unhealthy" Relationship Was "Very Cathartic""At the end of the day, you bring a lot of yourself to these characters."
-
Taylor Swift Looks Like "Miss Americana" at the US OpenShe and Travis Kelce matched in red and white.
-
Taylor Swift Embodies "Miss Americana" at the US Open in a Gingham, Under-$250 Reformation Dress
She and Travis Kelce matched in red and white.
-
Taylor Swift Takes Travis Kelce to Electric Lady Studios Wedding in a Cut-Out Zimmermann DressThe singer wore a cut-out Zimmermann dress you can still shop.
-
Taylor Swift Wears the Most Classic Fall Boots to a Surprise Brooklyn Date Night With Travis KelceThe duo touched down in NYC for a Friday night dinner.
-
Taylor Swift's Versace Denim Corset Is Actually a Sweet Travis Kelce ReferenceI think I've seen this film before....
-
Taylor Swift Cheers on Travis Kelce and the Chiefs in Her WAG Best: the Double Denim Trend and Thigh-High BootsShe attended the first game of the season in a rising denim trend.
-
New Yorkers Are Already Wearing These Classic On-Sale Pieces From COS, Madewell, and J.Crew for FallNot to mention, they all cost less than $250.
-
Fashion Writer Erika Veurink Shares Her No. 1 Tip for Finding Amazing Vintage Pieces on eBayThe fashion journalist and brand strategist spoke to editor-in-chief Nikki Ogunnaike for the 'Marie Claire' podcast "Nice Talk."
-
Fall Essentials Marie Claire Editors Bought for SeptemberFrom cozy layers to hydrating moisturizers, here are the products that will carry us through fall.
