Taylor Swift's New Clothing Line Makes It Really Tempting to Plaster Her Name/Lyrics All Over Your Body

Eyewear, Vision care, Sunglasses, Style, Fashion accessory, Pop music, Stage, Street fashion, Goggles, Fashion model,

(Image credit: Getty Images)

published 1 January 16

Update, 1/21: Go to Hong Kong for the food, stay for the official Taylor Swift merchandise.

While the singer herself didn't make it to the presentation Monday, her flippy skirts, midriff-bearing sweaters, and lyric-emblazoned sweatshirts did, drawing the interest of international buyers, who, for now, have to go home empty-handed. (In an effort to curb the sale of fake Taylor Swift products in China/capitalize on her popularity there, the capsule collection is only available on online platforms Tmall and JD.com (opens in new tab), according to Women's Wear Daily (opens in new tab).

Sleeve, Human leg, Shoulder, Joint, Dress, Style, Waist, Knee, Fashion model, Black hair,

But you know how it is—a few million in sales here, some other retailers clamoring for their own piece of the Tay Tay action there, and pretty soon, you won't even need to look up a Chinese version of Postmates. Sweet.

Original story, 7/21: Taylor Swift, early adapter of the Givenchy Couture headband (opens in new tab), has signed a clothing-line deal with Chinese e-tailer JD.com, CNN Money reports (opens in new tab).

Alongside "authentic American" products such as Samsonite suitcases and Ocean Spray cranberry juice, the site's "U.S. Mall" channel will carry Tay Tay-branded dresses, sweatshirts, and (presumably cropped) tops, which will debut later this summer to coincide with the Shanghai leg of her 1989 tour.

But even so, the Taylor Swift Effect—in that everything she touches turns to triple platinum—is, um, already in effect: JD shares can't stop, won't stop climbing (opens in new tab).

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Chelsea Peng

Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.