"Can I Wear White After Labor Day?": A Definitive Answer

Let us go back in history and explain.

Street Style - Berlin - July 13, 2018
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Sure, there's a heat wave happening right now, but before you know it, you'll be packing away your sundresses and espadrilles to make room for chunky sweaters and over-the-knee boots. But do you need to ship your cream-colored skirts and ivory pants off to storage? Yes, we're referring to the age-old question, "Can I wear white after Labor Day?" The short answer: Yes! In fact, the story behind this arbitrary dress code is unconvincingly feeble.

Coco Chanel in 1969, sticking it to those 19th-century mean girls.
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The history: In the late 19th century—long before you could wear jeans to a Michelin-starred restaurant—the society ladies were engaged in an invisible battle with the nouveau riche, one that could only be won by the subtle manipulation of fashion.

The "you can't wear white after Labor Day," rule was created to separate the old money elitists from the new money group. "It [was] insiders trying to keep other people out," according to Valerie Steele, director of the Museum at the Fashion Institute of Technology, in an interview with Time, "and outsiders trying to climb in by proving they know the rules."

For those who had money and could leave the city during warmer months, white was considered vacation attire. "If you look at any photograph of any city in America in the 1930s, you'll see people in dark clothes," Charlie Scheips, author of American Fashion, has said. Meanwhile, white linen suits and Panama hats were considered the "look of leisure."

Some etiquette authorities like Judith Martin, rebuff this class theory, however, saying, "There are always people who want to attribute everything in etiquette to snobbery. There were many little rules that people did dream up in order to annoy those from whom they wished to disassociate themselves. But I do not believe this is one of them."

The true reason could be much simpler: After Labor Day, the first Monday of September, became a federal holiday in 1894, it came to mark the end of summer. Vacationers packed away their breezy white dresses and linen button-downs in favor of darker-hued clothing, like navy suits and gray sweaters. "There used to be a much clearer sense of re-entry," explained Steele. "You're back in the city, back at school, back doing whatever you're doing in the fall—and so you have a new wardrobe."

Regardless of how this subjective rule really came about, no one in 2019 should feel the need to follow it. (I'm a fashion editor and I wear white year round, thankyouverymuch.) Style categories include winter whites and summer furs. Gucci currently even offers a $2,300 appliqué cotton hoodie to further prove white clothing is seasonless.

Ahead, shop some white pieces to wear on or after Labor Day Weekend—you can do whatever you please.


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