Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Altuzarra x Old Navy
    • Nanobrows
    • Megan Thee Stallion
    • Witchy Perfumes
    • Being Black at Bravo
    1. Fashion
    2. Celebrity Style

    11 of Coco Chanel's Best Quotes

    Because she spoke the stuff of legend.

    By Hallie Gould
    Published 23 July 2014 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Hat, Photograph, White, Monochrome, Style, Monochrome photography, Fashion accessory, Black-and-white, Wrist, Jewellery,
    (Image credit: Archive)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Coco Chanel defined modern fashion for women everywhere. Thanks to her innovative designs, women's fashions departed from the restrictive garb that was the norm before World War I to a more casual aesthetic in clothing. She started the conversation of what to wear and how to wear it—a conversation women all over the globe are still having today.

    Hat, Facial expression, Style, Monochrome photography, Jewellery, Photography, Black-and-white, Monochrome, Sun hat, Poster,

    (Image credit: Archive)

    "The most courageous act is still to think for yourself. Aloud." —Coco Chanel

    Vintage clothing, Fur clothing, Fur, Poster, Overcoat, Retro style, Animal product, Natural material, Photo caption, One-piece garment,

    (Image credit: Archive)

    "Luxury must be comfortable, otherwise it is not luxury." —Coco Chanel

    Latest Videos FromMarie Claire
    Watch full video here:

    Style, Monochrome photography, Black-and-white, Poster, Vintage clothing, Publication, Feather, Portrait photography, Wallpaper, Graphic design,

    (Image credit: Archive)

    "A girl should be two things: who and what she wants." —Coco Chanel

    Human, Human body, Photograph, Hat, Vintage clothing, Sun hat, Retro style, Advertising, Street fashion, Poster,

    (Image credit: Archive)

    "You live but once; you might as well be amusing." —Coco Chanel

    You may like
    • Attendees at Through Her Lens at The Tribeca/Chanel Women's Filmmaker Program on September 22, 2026 in New York City. The Best Chanel Outfits From Tribeca's Star-Studded Through Her Lens Luncheon
    • Vintage treasures bag, pearls, gloves, earrings The Pieces That Turn Taste Into Personal Style
    • Dua Lipa arrived at the airport with Chanel's new oversized beach bag to match her coastal striped quarter-zip Dua Lipa's Ludicrously Capacious Chanel Bag Looks So Iconic at the Airport

    Fashion accessory, Jewellery, Hat, Wrist, Costume accessory, Necklace, Sun hat, Watch, Body jewelry, Bracelet,

    (Image credit: Archive)

    "I am not young but I feel young. The day I feel old, I will go to bed and stay there. J'aime la vie! I feel that to live is a wonderful thing." —Coco Chanel

    Hairstyle, Chin, Forehead, Eyebrow, Style, Jaw, Eyelash, Poster, Monochrome photography, White-collar worker,

    (Image credit: Archive)

    "Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds." —Coco Chanel

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Camera, Single-lens reflex camera, Film camera, Winter, Monochrome, Photography, Cameras & optics, Digital camera, Reflex camera, Black-and-white,

    (Image credit: Archive)

    "The best color in the whole world is the one that looks good on you." —Coco Chanel

    Hat, Photograph, Style, Headgear, Street fashion, Vintage clothing, Sun hat, Monochrome, Fedora, Monochrome photography,

    (Image credit: Archive)

    "Simplicity is the keynote of all true elegance." —Coco Chanel

    Style, Monochrome, Poster, Monochrome photography, Wall clock, Black-and-white, Photo caption, Clock,

    (Image credit: Archive)

    "Dress shabbily and they remember the dress; dress impeccably and they remember the woman." —Coco Chanel

    What to read next
    • Kaia Gerber wearing a black workout outfit with on-trend ballet flats and a classic Chanel flap bag Kaia Gerber Is Taking Two Staples Into Fall
    • woman wearing a checkered shirt and skirt 19 Fall Items It Girls Are Buying Before They Sell Out
    • Models walking in Gucci's Spring 2027 runway show. Gucci Has the Formula for Dressing Like the Best-Dressed Women in Milan

    Hat, Sleeve, Photograph, Style, Headgear, Monochrome, Monochrome photography, Sun hat, Street fashion, Black-and-white,

    (Image credit: Archive)

    "Since everything is in our heads, we had better not lose them." —Coco Chanel

    Sleeve, Hat, Formal wear, Headgear, Costume design, Fashion, Vintage clothing, Costume accessory, Fashion design, Sun hat,

    (Image credit: Archive)

    "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." —Coco Chanel

    More quotes you'll love:


    12 Best Love Quotes Of All Time


    8 Quotes That Prove Shailene Woodley is Your Spirit Sister


    Chelsea Handler's Greatest Quotes Ever


    The 10 Clueless Quotes That Changed Your Life

    Hallie Gould
    Social Links Navigation
    Editor

    Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.

    Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.

    Read more
    Attendees at Through Her Lens at The Tribeca/Chanel Women's Filmmaker Program on September 22, 2026 in New York City.
    Celebrity Style The Best Chanel Outfits From Tribeca's Star-Studded Through Her Lens Luncheon
    By Irina Grechko
    Vintage treasures bag, pearls, gloves, earrings
    Fall fashion The Pieces That Turn Taste Into Personal Style
    By Sara Holzman
     
     
    Models walking in Gucci's Spring 2027 runway show.
    Fashion Gucci Has the Formula for Dressing Like the Best-Dressed Women in Milan
    By Irina Grechko
    woman wearing a checkered shirt and skirt
    Fall fashion 19 Fall Items It Girls Are Buying Before They Sell Out
    By Kelsey Stiegman
     
     
    Latest in Celebrity Style
    collage of the best celebrity looks at Paris Fashion Week Spring/Summer 2027
    Celebrity Style The Celebrities at Paris Fashion Week Saved Their Best Looks for Last
    Kendall Jenner attended a Revolve event at Paris Fashion Week in a cut-out turtleneck and black trousers
    Celebrity Style Kendall Jenner Twists a Turtleneck Into the Ultimate Going-Out Top in Paris
     
     
    Hailey Bieber attended the Saint Laurent Spring/Summer 2027 after-party in a backless little black dress at Paris Fashion Week
    Celebrity Style Hailey Bieber's Latest LBD Is Anything but Basic
    Dakota Johnson styled a navy blue and fur-trimmed Valentino jacket at a 'Verity' after-party, which Jennifer Lawrence and Kendall Jenner own, too
    Celebrity Style Recognize Dakota Johnson's Valentino Jacket? Jennifer Lawrence Loves It, Too
     
     
    Latest in Features
    A collage of author Tomi Adeyemi, wearing a denim jacket and leather thigh-high boots while perched on a wooden sideboard, next to her 2026 novel 'The Siren,' on a blue and black background.
    Books Tomi Adeyemi Is Ready to Move On
    a split image of author carola lovering wearing a black blouse and posing outside in front of a tree opposite the cover of her thriller novel whiteout
    Books Four Years Ago, a Tragedy Stayed With Me. Then I Wrote a Novel.
     
     
    A headshot of the actress Adia from 'Your Mother Your Mother Your Mother.'
    Movies Adia Won't Let Hollywood Be Her Only Dream
    a woman using a gua sha next to the barbara sturm super antiaging face mask rich
    Skincare This 20-Minute Treatment Is My Secret to Erase Morning Puffiness
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.