There wasn't a truth-telling child included in the Vetements Spring 2018 lookbook, but there were ordinary citizens of Zurich Avedon-posing their hearts out in a greatest hits roundup of Demna Gvasalia's "reworked" Umbro shirts and windbreakers. Has the ruse gone on too long? Maybe—but even better than laughing along with the joke is being in on it.
1 of 10
When this superstar designer moves to your quiet hometown and makes you hunch over for Fashion.
Advertisement - Continue Reading Below
2 of 10
Work it, girl. Give us a twirl.
Advertisement - Continue Reading Below
3 of 10
Fab.
Advertisement - Continue Reading Below
4 of 10
Fun fact: The subjects all chose what they're wearing themselves, which means Zurich has the highest styling ability per capita, probably.
Advertisement - Continue Reading Below
5 of 10
We love it. She loves it. (You can tell.)
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
6 of 10
Find your light.
Advertisement - Continue Reading Below
7 of 10
Find your wind machine.
Advertisement - Continue Reading Below
8 of 10
(Okay, the street-casting idea is brilliant.)
Advertisement - Continue Reading Below
9 of 10
Next campaign, sorted.
Advertisement - Continue Reading Below
10 of 10
Is the plastic bag part of the collection or no? And will we have another IKEA situation on our hands?
