Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • NYFW
    • Life In Plastic
    • Cari Champion
    • New Books
    • Postpartum Psychosis
    1. Fashion
    2. Celebrity Style

    Princess Beatrice Gives a Classic Floral Midi Dress the Royal Treatment

    She joins a roster of fellow royals who adore the timeless silhouette for summer.

    India Roby's avatar
    By India Roby
    Published 3 July 2024 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Princess Beatrice wearing a long floral dress to Mr. Brainwash by Clarendon Fine Art and Jack Barclay Bentley in London July 2024
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Princess Beatrice of York is fresh off of serving summer style inspiration at the Royal Ascot. But just after she coincidentally coordinated with fellow royal and sister Princess Eugenie, it seems the two's overlapping style streak continues. In her latest sighting, Princess Beatrice kicked off a new month in a timeless piece that has also found its way onto Eugenie: none other than the classic floral midi dress.

    On Monday, July 1, Beatrice was spotted out in London to attend an art presentation for beloved French-born, Los Angeles-based street artist Mr. Brainwash, hosted by Clarendon Fine Art and Jack Barclay Bentley.

    There, the Princess of York looked darling in a mauve and chalk midi dress by The Kooples. Priced at $535, the long-sleeved ecru dress came with a soft lilac floral print all over, along with a high, round neckline and a semi-elastic waist to give a subtly cinched look. Her gown for the day also had the flowy skirt that hovered right above the ankle.

    Latest Videos FromMarie Claire
    Watch full video here:

    Princess Beatrice wearing a long floral dress to Mr. Brainwash by Clarendon Fine Art and Jack Barclay Bentley in London July 2024

    Princess Beatrice attended Mr. Brainwash's art presentation in London wearing a midi floral dress from The Kooples.

    (Image credit: Getty Images)

    The Kooples long floral printed dress

    The Kooples Long Printed Dress
    $535 AT THE KOOPLES

    The original style comes with a slightly semi-sheer bodice, but it seems Beatrice dressed modestly for the occasion by layering a tank top underneath.

    Beatrice kept the accessories to a minimum, opting for beige leather pumps by Kurt Geiger.

    You may like
    • Princess Beatrice walking in a blue dress Princess Beatrice Tries the Mary Jane Trend in Central London
    • Harriet Sperling wears a bridal white lace dress from a Princess Kate-approved label for Day 5 of Royal Ascot 2026 at Ascot Racecourse on June 20, 2026 Harriet Sperling Returns to Royal Ascot in Bridal Lace
    • Kendall Jenner wears a butter yellow dress with sunglasses in New York City Kendall Jenner Reinvigorates 2026's Butter Yellow Trend

    Princess Beatrice wearing a long floral dress to Mr. Brainwash by Clarendon Fine Art and Jack Barclay Bentley in London July 2024

    The Princess of York accessorized her look with a pair of nude pumps by Kurt Geiger.

    (Image credit: Getty Images)

    Belgravia Pointed-Toe 90mm Pumps

    Kurt Geiger Belgravia Pointed-Toe 90mm Pumps
    $208 AT FARFETCH

    The princess wore her hair in loose, relaxed waves. For glam, she chose shimmery dark eyeshadow, lightly flushed cheeks, and a nude lip.

    Throughout the event, Princess Beatrice made her way around the room to preview various pieces of artwork by Mr. Brainwash. She posed with the artist— born Thierry Guetta—along with guests like British television presenter Natalie Pinkham.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Princess Beatrice has worn florals on a number of occasions this summer, as she's known to gravitate toward vibrant prints and whimsical styles.

    Taking style notes from her sister Eugenie, the royal—who's the granddaughter of the late Queen Elizabeth II—recently attended the 2024 Royal Ascot, where she joined several fashionable guests in wearing the classic and timeless print.

    princess beatrice attends the royal ascot in a pink floral dress

    Princess Beatrice also wore the timeless pattern to the 2024 Royal Ascot, where she flaunted a stunning pink Zimmermann gown.

    (Image credit: Getty Images)

    Matchmaker Floral-Print Midi Dress

    Zimmermann Matchmaker Floral-Print Midi Dress
    $1,450 AT FARFETCH

    At the annual event, Princess Beatrice wore a linen and silk dress by Zimmermann, which was decorated in bright pink florals, puffy shoulders, and a bejeweled belt at the waist. She coordinated with Roger Vivier heels, the brand's matching pink clutch, and a flower appliqué headpiece by Juliette Millinery.

    While trends like brat green and whimsical summer shirts come and go, Princess Beatrice is a reminder that floral dresses are forever. Ahead, shop similar floral pieces inspired by the royal's recent look.

    Shop Floral Dresses Inspired by Princess Beatrice

    Robe Jaymes

    Free People Robe Jaymes Dress
    $145 AT REVOLVE

    Pleated Sequin-Embellished Floral-Print Gown

    Badgley Mischka Pleated Sequin-Embellished Floral-Print Gown
    $892 AT NEIMAN MARCUS

    Floral Puff Sleeve Satin Maxi Dress

    ASTR the Label Floral Puff Sleeve Satin Maxi Dress
    $99 AT NORDSTROM

    Explore More
    Princess Beatrice
    India Roby
    India Roby
    Social Links Navigation
    Freelance Fashion Writer

    Born and raised in Memphis, India Roby is a freelance journalist based in New York City. In 2021, India graduated from The New School with a Bachelor’s in Journalism + Design and a minor in Fashion Communication.

    India’s work at Marie Claire focuses on celebrity style, shopping, and cultural deep-dives on fashion trends. She also wears many (!) other hats, with her bylines also appearing in Architectural Digest, NYLON, Highsnobiety, Harper’s Bazaar, Teen Vogue, Byrdie, The Zoe Report, Fashionista, and others. You can follow her on Instagram at @indiajde and Twitter (she refuses to call it X) at @india_roby.

    Read more
    Duchess Sophie waring a blue dress clutching a straw bag next to Prince Edward
    Royals Duchess Sophie Updates Her Summer Uniform With a Raffia Bag
    By Kristin Contino
    Rosalía styled a newspaper dress from Desigual with heeled ballet flats
    Celebrity Style Rosalía's Newspaper Dress Would Make Carrie Bradshaw Proud
    By Meguire Hennes
     
     
    Anne Hathaway attended her Disney Legends induction ceremony in the cobalt blue color trend
    Celebrity Style Not Cerulean—Anne Hathaway's Dress Masters 2026's Biggest Color Trend
    By Meguire Hennes
    Princess Kate wears a hat with a high-neck white shirt and gray blazer to attend church in Balmoral with Prince George and Prince Louis
    Royals Princess Kate Delivers Vintage Vibes in a Pie-Crust Collar
    By Amy Mackelden
     
     
    Latest in Celebrity Style
    Jennifer Lawrence in New York City wearing the aqua color trend, transitional fall loafers, and carrying a rare Hermes Kelly bag
    Celebrity Style Jennifer Lawrence Styles Her Hermès Bag With the Aqua Trend
    Ella Rubin and Amelie Hoeferle, who play sisters in 'Sterling Point,' attended a Chanel New York Fashion Week event together in little black dresses
    Celebrity Style 'Sterling Point' Stars Ella Rubin and Amélie Hoeferle Bring Sister LBDs to NYFW
     
     
    Dakota Johnson's black cut-out gown from Valentino shows off her witchy diamond necklace
    Celebrity Style Dakota Johnson Wore a Perfectly Witchy Dress with a Sequin Hood
    Photos of Jordyn Woods's New York Fashion Week fitting for the Tommy Hilfiger Spring 2027 show
    Celebrity Style Jordyn Woods’s Tommy Hilfiger NYFW Show Outfit Was an “Ode to New York”
     
     
    Latest in News
    Jennifer Lawrence in New York City wearing the aqua color trend, transitional fall loafers, and carrying a rare Hermes Kelly bag
    Celebrity Style Jennifer Lawrence Styles Her Hermès Bag With the Aqua Trend
    Princess Diana wears a sparkly white dress and has short blonde hair, while her brother Earl Charles Spencer wears a blue suit and has gray hair
    Royals Diana "Would Have Approved" of Her Brother's New Project
     
     
    A still of Taylor Frankie Paul and Ben Lambert in 'The Secret Lives of Mormon Wives.'
    TV shows 'The Secret Lives of Mormon Wives' Season 6 Is Already Filming. Here's All the Updates So Far
    The red color trend on the street style scene at New York Fashion Week Spring/Summer 2027
    Fashion Fashion Week's Favorite Styling Trick? Just Add Red
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.