Rothy's New Collection Turns Water Bottles Into Fashion

woman with tennis racket bag
(Image credit: rothys.com)

This week, beloved accessories brand Rothy's (opens in new tab), long known for its sustainable, low-waste production methods that focus on circularity, released their newest collection (opens in new tab) in collaboration with Evian that, in their words, gives plastic water bottles "a second life." 

Following last year's U.S Open festivities, Rothy's and Evian set out to collect the 72,000 water bottles consumed at Arthur Ashe Stadium, where the annual tennis event takes place in Queens, New York. "Inspired by the staggering amount of waste our founders saw in other footwear manufacturing, Rothy's was founded with the goal of creating something better," says Saskia van Gendt, Rothy's Head of Sustainability. "We are excited to collaborate with Evian to showcase Rothy's transformative capabilities and prove that we can find new uses for single-use plastic through innovation," she says.

Using their in-house technology Rothy's spun the 70,000 plus plastic Evian water bottles into a soft, malleable thread that was then knit into Rothy's signature shoes and accessories. The collection is a reminder that something useful can come from waste.

This tennis-inspired drop features seven items including sneakers, a cap, a visor, and three bags. The products are incomparably chic, featuring a primarily white color palette while incorporating Evian's minimalist blue, pink, and red.

The collection is available now on Rothy's website, but act quickly! Their durable, machine-washable items tend to sell out, and you'll definitely want these items in your wardrobe in time for the impending 2022 U.S. Open.

Gabrielle Ulubay
E-Commerce Writer

Gabrielle Ulubay is an E-Commerce Writer at Marie Claire and writes about all things fashion and beauty. She's also written about politics, gender, and sex for publications like Bustle, HuffPost Personal, and The New York Times. As a film school graduate, she loves all things media and can be found making art when she's not busy writing.