This is not a drill: ASOS, the magical suppliers of 92-percent of the clothes probably sitting in your closet and on your body right now, is releasing its own makeup collection, and we are quite literally losing our freaking minds right now.
The line is called ASOS Makeup—because what else would it be called—and includes a huge range of fun, bright, highly-pigmented lipsticks, liners, liners, mascara, pressed powder, blushers (yeah, we're going with the British lingo, here), and a bronzer, all officially launching on September 20 on ASOS.com, and all—get ready for this—under $20.
I thankfully (🙏) got my hands on the products early, and was able to swipe and blend them all over my body, like a kid at arts and crafts time, because honestly—they're just fun. The hashtag for the new line is #ASOSGoPlay, and their campaign includes RCP (Ridiculously Cool People, as I shall now refer to them), like Jazzelle, Chen Liu, and Richie Shazam, proving that literally anyone can, and should, wear makeup if they feel like it.
So to get you excited for the magic that's about to hit the internet in less than three weeks, take a look at the new collection, below, and then prepare yourselves, because a second round of secret products will be launching in January. Huzzah!