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    1. Beauty

    I Can't Stop Telling My Friends About the Best New Beauty Products From July

    New holy grail products, coming right up.

    Ariel Wilson's avatar
    By Ariel Wilson
    Published 31 July 2026 In Buying Guides

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    A collage of beauty products (tubes of creams, mascara, brow pencil) with polka dots all over them.
    (Image credit: Getty/Sephora/Ulta/KS&Co./Blue Mercury)
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    It’s like July grew wings and flew away because somehow, we have arrived at the end of the month. While this does, sadly (or thankfully, for some of us), mean that summer is coming to an end, it also means we have quite a few new beauty launches to talk about.

    ​July saw the release of one of my favorite brow products ever, which is a bold claim, considering I’ve been obsessed with makeup for well over 15 years now. Still, I fully stand by it because this product is simply one of the easiest-to-use and well-executed beauty products I have ever used. On the fragrance side of things, one of my favorite influencers, Funmi Monet, launched her highly anticipated brand, Influxious, to rave reviews and an almost instant sell-out of inventory. Thankfully, my favorite from the line is still in stock on the brand’s website, so more on that to come. Westman Atelier makes one of the best luxury highlighters on the market, and a recent addition to the line reminded me once more why I’m so obsessed with the formula.

    ​Apparently, I can go on and on about all of the best new launches of July, but I’ve gone ahead and curated a list of only my favorites that neither the Marie Claire beauty team nor I can stop talking about. Whether you’re on the hunt for some new makeup favorites or believe that smelling good is a lifestyle (hard agree), keep reading for the products worth adding to your shopping cart and late-summer beauty routines. ​

    KS & Co Backcombing Texture Stick

    The Best New Brow Pencil
    KS & Co
    Backcombing Texture Stick
    $39
    SHOP NOW

    Kristie Streicher, the genius that you are. The brow guru released the Backcombing Texture Stick, a pencil that provides texture, light hold, and a hint of color to the brows. It’s the perfect product for anyone who’s constantly running around town and needs their brows to behave because you don’t even need a mirror to apply it. Plus, it also has a spoolie to easily disperse the product for an all-in-one brow-on-the-go moment. Marie Claire Beauty Director Hannah Baxter is just as obsessed as I am, too.

    Westman Atelier Super Loaded Tinted Highlight in Peau de Pärla

    Best New Highlighter
    Westman Atelier
    Super Loaded Tinted Highlight - Peau de Parla
    $75
    SHOP NOW

    Westman Atelier’s Super Loaded Tinted Highlighters are one of the best I’ve ever tried, and the brand added a new shade, Peau de Parla, to the line. Described as an oyster pearl, the champagne hue adds the perfect hint of radiance to the skin, and it’s like a shortcut to that covetable supermodel glass skin.

    True Match Hyaluron Tinted Balm Foundation - Very Light

    Best New Balm Foundation
    L'Oréal
    True Match Hyaluron Tinted Balm Foundation
    $18
    SHOP NOW

    This foundation balm is perfect for mature, dry skin, as well as for anyone who loves a glow. Thanks to an ingredient list that boasts 80 percent skincare, the balm wears comfortably throughout the day and mixes beautifully with the skin’s natural oils as the day goes on. Plus, there is a matching line of blush-highlighter hybrid shades that feature the same formula, delivering a pop of color that blends seamlessly with your new foundation.

    Dayscreen Lightweight Tinted Spf 30 Mineral Sunscreen With Ceramides - 51n

    Best New Tinted Sunscreen
    Beauty of Joseon
    Dayscreen Lightweight Tinted SPF 30 Mineral Sunscreen
    $20
    SHOP NOW

    Tinted sunscreen should always be in your beauty rotation, and Beauty of Joseon just made your search for your next favorite formula infinitely easier. Take it from Jenny Hollander, MC’s Digital Director, who says that the K-beauty formula “is the perfect everyday base: it goes on smoothly and fluidly (no dry patches here), mixes well with foundation or moisturizer, and supplies a dewy, buildable color.”

    Kajal Excess Longwear Smokey Eye Liner - Hodgepodging

    Best Nude Eyeliner
    MAC
    Kajal Excess Longwear Smokey Eye Liner - Hodgepodging
    $23
    SHOP NOW

    I have been looking for an eyeliner in this exact shade for what feels like years. While liners can feel a little uncanny valley, and a lot of "nudes" just simply aren't when I put them in my waterline. However, this shade is perfect. It's described as a milky yellow brown, and that nuance is exactly what I've needed in my perfect nude eyeliner shade all along. Plus, if you miss hodgepodge lip liner, don't be scared to use this on your lips, too.

    Refillable Lip Care

    Bew New Lip Balm
    Dries Van Noten Makeup
    Refillable Lip Care
    $50
    SHOP NOW

    Not only is the packaging of this lip balm next-level chic, but the product itself is extremely nourishing on the lips. The formula can be used as a traditional balm, a lip mask, as a base before applying lipstick, or on top for a satin-looking sheen. Beauty Editor Siena Gagliano absolutely loves this compact, noting that "it's one of the most luxurious and chic beauty accessories," and she just loves pulling it out of her bag to show it off. "I get endless compliments and questions!"

    Posh Balm

    Best New Tinted Lip Balm
    Victoria Beckham
    Posh Balm
    $33
    SHOP NOW

    Victoria Beckham Beauty released its beloved Posh Balm in a new shade, Soleil, and it feels like summer in a tube. The shimmery bronze shade provides a sheer wash of color on the lips, and the emollient formula is buildable, hydrating, and perfect for easy, on-the-go use.

    Future Memories

    Best New Summer Scent
    Byredo
    Future Memories
    $235
    SHOP NOW

    I’m already a big fan of quite a few Byredo fragrances, but Future Memories may have knocked all of my previous favorites out of the water. Some of my favorite notes are included in this formula (see: iris butter, ambrofix, musk, and vanilla), and the result is a scent that is somehow nostalgic while being equal parts boundary-pushing and even a little trendy. Quentin Bisch (the nose behind the scent) has done it again.

    Ariel Baker holding a bottle of Byredo Future Memories

    Ariel Baker holding a bottle of Byredo Future Memories

    (Image credit: Ariel Baker)

    High Life Eau De Parfum With Blueberry and Hibiscus

    Best New Perfume Brand
    INFLUXIOUS
    High Life Eau De Parfum With Blueberry and Hibiscus
    $150
    SHOP NOW

    Influencer, content creator, and now brand founder, Funmi Monet recently revealed her perfume line called Influxious, and I am actually blown away by how intricate yet cohesive this collection is. Nigerian ginger and shea butter are only a few of the stunning notes that you’ll find throughout this collection of four scents; however, if I had to choose a favorite perfume, it would be High Life, a fruity floral that genuinely took my breath away. Anything Monet touches tends to sell out, so I highly recommend getting your hands on these while you can.

    Good Spirits Joy Eau De Parfum - 1.69 Oz

    Best New Mood-Boosting Perfume
    The Nue Co.
    Good Spirits Joy Eau De Parfum
    $125
    SHOP NOW

    Nue Co. is a brand that uses what it calls “neuroscent technology” to influence your emotional state. I’m a massive fan of the brand’s pheromone fragrance, so of course, the release of “Good Spirits,” which is meant to support joy, caught my eye. Passionfruit, coconut, jasmine, moss, and more create a scent that feels like a one-way ticket to the tropics. I don’t know about you, but there’s nothing more joyful than that (besides actually being in the tropics, but I’ll take it).

    ...in Bed (whipped Vanilla Milk + Cashmere Musk) - Whipped Argan Oil Refilllable Body Butter Jar

    Best New Body Moisturizer
    Josie Maran
    ...In Bed Whipped Argan Oil Body Butter
    $36
    SHOP NOW

    I’m so obsessed with Josie Maran’s body butters that I had to ban myself from using them for a while so that I could test other products for work. That being said, the brand has added a new scent to the line called …In Bed, and it’s a delicious combination of vanilla milk, musk, apricot, and more. It’s safe to say that I’ve gone right back to obsessively using this formula and honestly? I’ll be keeping it in my body rotation until every last drop is gone.

    Each and Every Aprés Sea Deodorant

    Best Natural Deodorant
    Eachandevery
    Aprés Sea Natural Fragrance Deodorant
    $22
    SHOP NOW

    Each and Every came out with one of the most stunning citrus scents I've ever smelled in deodorant form and I am on my knees begging them to expand this line. This natural deodorant claims all day odor protection and while I haven't felt brave enough to test it outside during summer (if you know, you know) I've been using it as my night time deodorant and as someone who runs hot and sometimes sweats in their sleep, it's actually been working wonders with keeping any odors at bay.

    Studio-Smooth Microdermabrasion Exfoliating Scrub Treatment

    Best New Exfoliator
    Sofie Pavitt Face
    Studio-Smooth Microdermabrasion Treatment
    $44
    SHOP NOW

    The entire beauty team is obsessed with Sofie Pavitt, so of course, we were all over the Studio-Smooth Microdermabrasion when it launched. The physical and chemical exfoliating facial scrub is fantastic for sloughing off dead skin and debris, and, thanks to its dual-exfoliating properties, it's suitable for all skin types.

    Advanced Night Repair Recovery Treatment Essence/treatment Lotion With Bio-Exosome

    Best New Treatment Essence
    Estée Lauder
    Advanced Night Repair Recovery Treatment Essence
    $80
    SHOP NOW

    The Recovery Treatment Essence is the latest addition to Estée Lauder’s beloved Advanced Night Repair line (another collection Beauty Director Hannah Baxter is obsessed with). The hydration-packed formula includes ingredients like hyaluronic acid, water, and green tea leaf extract to soothe and calm the skin while preparing it for the rest of your serums and moisturizers.

    Pdrn Caffeine Rejuvenating Eye Cream

    Best New Eye Cream
    ANUA
    PDRN Caffeine Rejuvenating Eye Cream
    $20
    SHOP NOW

    Caffeine and PDRN? Immediately yes. Anua’s Caffeine Rejuvenating Eye Cream not only moisturizes the undereye area but also helps brighten the area with regular use. PDRN helps to boost hydration for an overall revitalized undereye that is perfectly prepped for makeup application.

    Celluma Mystique Led Therapy Mask

    Celluma
    Mystique Led Therapy Mask
    $895
    SHOP NOW

    Say hello to the Rolls-Royce of LED devices. Celluma, a brand used in medical settings, has released the Mystique, a mask that treats your hair and face simultaneously. Not only is this device FDA-cleared to help with the appearance of fine lines and wrinkles, treating acne, and encouraging hair growth, but it does all of that while feeling next-level comfortable for easy use during the 30-minute session. It's the easiest way to give yourself a spa day, right in the comfort of your own home.

    Hair Alchemy Bond Repair Leave-In Treatment

    Best New Bond Building Treatment
    Oribe
    Hair Alchemy Bond Repair Leave-In Treatment
    $78
    SHOP NOW

    Not only does this bond-building treatment fortify your hair strands to fight against split ends, breakage, and damage, but it also boasts Oribe’s signature Côte d’Azur scent, a woody floral scent that feels like the epitome of summer. So not only will your hair be repaired from the inside out, but it will also smell incredible. A win-win if you ask me.

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

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    Ariel Wilson
    Ariel Wilson
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    Beauty Writer

    Ariel Wilson is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS, she also has bylines in InStyle, Forbes Vetted, Women's Health, and more.

    Shaped by her experience in research, social sciences, and the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, culture, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

    When she's not working, Ariel can be found hanging out with her husband and loving on their two cat daughters: Cow and Chicken.

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