I Can't Stop Telling My Friends About the Best New Beauty Products From July

New holy grail products, coming right up.

A collage of beauty products (tubes of creams, mascara, brow pencil) with polka dots all over them.
(Image credit: Getty/Sephora/Ulta/KS&Co./Blue Mercury)

It’s like July grew wings and flew away because somehow, we have arrived at the end of the month. While this does, sadly (or thankfully, for some of us), mean that summer is coming to an end, it also means we have quite a few new beauty launches to talk about.

​July saw the release of one of my favorite brow products ever, which is a bold claim, considering I’ve been obsessed with makeup for well over 15 years now. Still, I fully stand by it because this product is simply one of the easiest-to-use and well-executed beauty products I have ever used. On the fragrance side of things, one of my favorite influencers, Funmi Monet, launched her highly anticipated brand, Influxious, to rave reviews and an almost instant sell-out of inventory. Thankfully, my favorite from the line is still in stock on the brand’s website, so more on that to come. Westman Atelier makes one of the best luxury highlighters on the market, and a recent addition to the line reminded me once more why I’m so obsessed with the formula.

​Apparently, I can go on and on about all of the best new launches of July, but I’ve gone ahead and curated a list of only my favorites that neither the Marie Claire beauty team nor I can stop talking about. Whether you’re on the hunt for some new makeup favorites or believe that smelling good is a lifestyle (hard agree), keep reading for the products worth adding to your shopping cart and late-summer beauty routines. ​

Ariel Baker holding a bottle of Byredo Future Memories

Ariel Baker holding a bottle of Byredo Future Memories

(Image credit: Ariel Baker)

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Ariel Wilson
Beauty Writer

Ariel Wilson is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS, she also has bylines in InStyle, Forbes Vetted, Women's Health, and more.

Shaped by her experience in research, social sciences, and the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, culture, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

When she's not working, Ariel can be found hanging out with her husband and loving on their two cat daughters: Cow and Chicken.