Reformation: The Cool Girls' Answer to Eco-Friendly Fashion

The bi-coastal sustainable fashion brand Reformation already has a loyal following of local fans—lovingly dubbed "Ref babes"—and their eco-friendly movement seems to be growing by the minute. Here, we take you on a tour of the label's newest addition: a store on Howard Street in Soho.

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    To keep Reformation's carbon footprint as close to zero as possible, the new store is comprised mostly of birchwood—the most sustainable hardwood on the market today—and features Plumen designer energy-saving lighting.
     
         
         

    Shanna Ravindra
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