Reformation: The Cool Girls' Answer to Eco-Friendly Fashion

The bi-coastal sustainable fashion brand Reformation already has a loyal following of local fans—lovingly dubbed "Ref babes"—and their eco-friendly movement seems to be growing by the minute. Here, we take you on a tour of the label's newest addition: a store on Howard Street in Soho.


September 6, 2012 12:00 PM

Join the Reformation

To keep Reformation's carbon footprint as close to zero as possible, the new store is comprised mostly of birchwood—the most sustainable hardwood on the market today—and features Plumen designer energy-saving lighting.