This Beauty Brand Is Under Fire for Naming a Nail Polish the Most Racist Thing Ever

The year is 2018, and people are still unequivocally dumb and awful. And before you try to tell me otherwise, bombarding me with your positivity and optimistic quotes and your friend Barb who works for the Peace Corps, I bring you sad, sad, proof today.

A beauty brand is currently under fire for naming their black-toned nail polish an incredibly racist, offensive, terrible, WTF-worthy name: “Thick as a N****.” Except without the asterisks, because, I re-iterate, people are dumb and awful.

Yes, Wycon Cosmetics (opens in new tab), an Italian cosmetics brand, named its new gel nail polish that insanely racist and ignorant phrase, and almost immediately faced backlash across the internet after Italian beauty vlogger Loretta Grace (opens in new tab) pointed out the name on her social media accounts, according to Forbes.

And if you’re thinking, hey, maybe it was just a mix-up, and the company will immediately issue a deeply apologetic statement, you’d be wrong! Instead, Wycon Cosmetics allegedly responded to the controversy with a simple statement: “They’re made-up names that are a bit crazy.”

The brand then continued to defend its actions, stating that all of its polishes are named after “famous song titles, many of which derive from the landscape of hip-hop,” before including “Drop It Like It’s Hot,” “Candy Shop,” and “Bootylicious” as examples.

Oh, okay, that’s fine, then. It’s totally fine to use appropriated culture and racial slurs to sell your products, right? Wrong. Just so, so wrong. Thankfully (I guess?), the brand has officially removed its “hip-hop” branding from its website, and is instead using a numbered system for the time being. They also issued a more formal apology on Instagram.

Luckily, though, the internet lives on forever, so we will #neverforget Wycon’s absolute shittiness.