MAC Cosmetics Names Rosalía as Its New VIVA GLAM Ambassador

(Image credit: Courtesy MAC Cosmetics)

published 31 August 2020

Singer and songwriter Rosalía is the new ambassador for MAC Cosmetics VIVA GLAM campaign.
The collection will feature four stunning MAC lipsticks.
VIVA GLAM is MAC's charitable collection that donates all proceeds to worthy causes.

This morning, MAC Cosmetics, a brand known for both its high-quality makeup and its enviable celebrity ambassadors, revealed its newest face: Rosalía is the ambassador of its VIVA GLAM charitable campaign. Alongside some truly stunning photos, MAC is launching four lipsticks that will be available for purchase on September 24. Following the big reveal, the singer-songwriter and Grammy winner said, "It’s an honor to be the face of VIVA GLAM 26 and to champion a cause that is inclusive, supports individuality and gives back 100%."

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If the stunning shades weren't enough of a reason to shop, customers know that their money is going to a good cause with the VIVA GLAM collection. In 1994, MAC Cosmetics launched the campaign, which donates all product proceeds to equal rights for women; the LGBTQ+ community; and support for those living with HIV/AIDS. Since its inception, VIVA GLAM has raised more than $500 million dollars for these various causes. Supporting a good cause is always a cute look.