Dyson's Iconic Hair Tools Just Got an Elegant Makeover
All the hardworking features of the originals, in a sleek, minimalist style.
Dyson is a hair brand that needs no introduction. Any beauty lover will tell you its high-tech tools make up some of the best blow dryers and hair straighteners on the market. Not only does each one dry, straighten, curl, and style hair all while minimizing heat damage, but these tools all have a luxurious look that deserves a special spot on your vanity. (More 390 million posts from reviewers on TikTok tend to agree.) The brand isn't afraid to top itself, either—Dyson's latest release is, dare I say, the most opulent yet.
Three of Dyson's signature hair tools—the Airwrap, the Airstrait, and the Supersonic—just got a luxe makeover at Ulta with a new black and gold limited-edition colorway. Each set is a minimalist's dream, featuring an ultra-matte finish, shining gold contrast, and subtle pops of red.
As with all of Dyson's launches, these hair tools perform as exceptionally well as they look. The viral AirWrap (one TikTok singing its praises gained over 112 million views alone), for example, is famous for creating major volume, bouncy curls, and frizz-free sleek styles with its many interchangeable attachments.
Marie Claire's beauty editor, Samantha Holender, was skeptical of the AirWrap's prowess but quickly became a bona fide fan. "My hair is undoubtedly healthier. And I finish styling in approximately half the time," she writes in her review. "The Airwrap is 100 percent worthwhile if you want one tool that can give you a sleek finish, bouncy blowout, or standard curls in a quick and easy manner."
The Airstrait, on the other hand, is a godsend for those wanting a simplified routine. Using high-pressure airflow, it takes hair from wet to dry and leaves it silky smooth. The best part? With its innovative heat-measuring technology, this tool doesn't leave any heat damage, instead preserving your hair's strength and natural shine. In case you need proof of the tool's work, take a look at Rosie Huntington-Whiteley's glossy blonde hair—she previously told Marie Claire she's "obsessed" with the Airstrait.
Lastly, Dyson's Supersonic blow dryer is the stuff of hair legend among beauty lovers. Its secret sauce lies in its heat-control technology that measures and regulates air temperature over 40 times a second, preventing any possible damage. Another feature of the Supersonic that makes it an excellent blow dryer for fine hair is that, unlike most hair dryers, its filter is located at the bottom of the handle. Translation: Your hair is less likely to get sucked in. If that's not enough to convince you of the Supersonic's magic, it also comes pro-approved by celebrity hair stylists Matthew Collins, Frankie Calire, and Venner James.
It's never a bad time to treat yourself (or a loved one!) to a luxurious new hair tool. And given Dyson's tendency for selling out lightning fast, there's no telling how long these limited-edition sets will stay in stock.
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The limited-edition onyx and gold Dyson hair tools are available to shop exclusively at Ulta and on Dyson.com.
Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.
She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.
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