13 Best Halloween Makeup Brands of 2020 for Elevating Your Glam

extreme close up of young funky woman's face with false eyelashes

(Image credit: moodboard)

published 7 August 20

Halloween is the Met Gala of the makeup world—you cannot change my mind. It's the one night a year when anything goes, (opens in new tab) and we're allowed to let our beauty freak flag fly (opens in new tab). Lime green eyeshadow? Cool. Yellow lip stain with sparkles? Incredible. Dying your hair two different shades of purple? The world is your oyster. Enough glitter on your body to count as a 5th-grade art project? You got it, baby! (opens in new tab)

On such a fun night as this, choosing who to be (opens in new tab) can be a daunting task, especially if it's October 30 and you haven't got the slightest clue where that damn Amazon package with the last-minute costume you ordered is. And since the spooky holiday is basically the nights of all nights, you need the best beauty products to create a look so good your phone won't be able to keep up with all the likes. Ahead, here are 13 beauty products from brands too good to pass up this Halloween. From eyeshadows palettes with '80s color hues to eyeliners so on point (opens in new tab)they could practically be considered a weapon, here are the makeup brands you'll need to have a terrifying good Halloween this year.

1/13

Urban Decay Heavy Metal Glitter Gel

FOR GLITZ AND GLAM

Here, the 2020 revamp of the company's original famous product from the '00s, and it's the perfect tool for gorgeous glitter all-over. The water-based, non-sticky gel glides easily on your skin to create a sparkly look that can last up to nine hours so you can freely live out your Space Cowboy dreams.

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2/13

Revlon Photoready Perfecting Primer

FOR A LONG-LASTING BASE

For your Halloween look to last past the stroke of midnight, you're going to need a primer. This drugstore favorite is packed with high-definition filter technology known to reflect and diffuse bright lights while simultaneously smoothing your skin texture, so your makeup is applied effortlessly.

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3/13

Eylure Vegas Nay Bronze Beauty False Eyelashes

FOR FLUTTERING AWAY

Whether you're #falsiesgang or not, we all know the power of a good eyelash day (even if they aren't entirely your own). These reusable lashes will give any halloween look all the drama and a wispy finish.

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4/13

Manic Panic Electric Sky Blue Hair Color Gel

FOR ONE NIGHT ONLY

This temporary, vegan, hair color styling gel is perfect for a one-night dye job, and it glows under black lights! Apply thick layers to sections of your hair, let it fully dry, and then gently comb through for the effects to show. If you don't like it, no sweat! One quick wash in the shower will make your colored hair disappear.

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5/13

Marc Jacobs Beauty Fineliner Ultra-Skinny Gel Eye Crayon Eyeliner

FOR WHEN YOU NEED A POP OF COLOR

Maya Allen, our digital beauty editor, has raved about this waterproof eyeliner (opens in new tab) in the past, and I'm with the hype! It lasted through a 60-minute cycling class, so it's bound to hold up a night of trick-or-treating. The unbreakable tip is perfect for your water line or putting on top of your lid to create a wide-eyed look.

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6/13

FENTY BEAUTY by Rihanna Stunna Lip Paint Longwear Fluid Lip Color in Uninvited

THE BEST LIP FOR ALL-OVER

The Marie Claire beauty team is obsessed with Fenty Beauty (opens in new tab), so it'd be a crime to not include the beauty brand's Stunna Lip Paint Longwear Fluid Lip Color. This long-lasting black liquid lipstick with a soft-matte finish can be used on the lips, eyes, you name it. It's a godsend that you'll use long after October 31.

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7/13

ESTĒE LAUDER Double Wear Stay-in-Place Liquid Makeup

THE FOREVER WEAR

Having a great foundation is the key to makeup blissfulness, and I stand by that! Hold down your fake blood and hide your pores with this foundation from Estēe Lauder that comes in 50 shades. This moisturizing formula has a matte finish that can last for 24-hours.

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8/13

KVD Vegan Beauty 24-Hour Super Brow Long-Wear Pomade

THIS 3-IN-1 HACK

This hyper-pigmented beauty product is an eyeliner, shadow, and brow product all in one! I like to use it for my eyebrows to make them extra bushy, FYI. Choose from one of the 17 long-lasting colors for some insane beauty inspo. Best of all? It's waterproof.

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9/13

Kenra Professional Kenra Volume Spray Hair Spray

CAN WEATHER WHATEVER

When you're spending so much time to look this good, you need products that hold up. Kenra's hairspray lasts for 120 hours and can fight the horrors of humidity for 20 hours. Have I also mentioned it's wind-resistant up to 25 mph? You know, just in case the haunted house does get a little bit out of hand.

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10/13

Obsessive Compulsive Cosmetics Lip Tar in Black Dahlia

A BLOODY GOOD LIP

If you're going for a vampire, zombie, or basically any costume that requires fake blood, this is the lip product for you. We suggest putting on lip balm (opens in new tab) first and then applying one quick swipe for a dark satin, red glossy finish worth shouting from the highest rooftops about.

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11/13

Stila Stay All Day Waterproof Liquid Eyeliner

THE CAT'S MEOW

This O.G. long-wearing liquid eyeliner is a fan favorite of oily and dry eyelids alike. Its fine, marker-like tip is perfect for creating dramatic eyeliner looks or drawing on your cat whiskers, all while giving you a super sleek finish.

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12/13

Tarte Sugar Rush - Cosmic Glitter

SHIMMY SHIMMY

Contrary to popular belief, body glitter shouldn't go on your face. Lucky for you, we live in the 21st century, where dermatologist-tested face glitter exists all for just $10. Tarte's shiny addition can be used on your face (and hair) for that Europhia look you've been searching for.

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13/13

BH Cosmetics Take Me Back to Brazil Eyeshadow Palette

FOR GOING BOLD

Featuring over 35 pigmented colors inspired by Rio's Carnival, you're bound to find a selection of shimmery, satin, and matte shadows in line with your costume that won't break the bank.

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Bianca Rodriguez

Bianca Rodriguez is the Fashion & Luxury Commerce Manager at Hearst Magazines, covering fashion, beauty, and more for Cosmopolitan, Elle, Esquire, Harper’s BAZAAR, and Town & Country. She likes lounging about with a good book and thinks a closet without platform sneakers is a travesty.