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    1. Beauty

    Kendall Jenner Is Bringing Back the Shaggy Pixie Cut—in a Calvin Klein Ad

    The latest '90s revival is here.

    Gabrielle Ulubay's avatar
    By Gabrielle Ulubay
    Published 4 September 2024 In News

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    Kendall jenner
    (Image credit: Getty Images)
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    Each of the Kardashian-Jenner sisters has a signature style. Kendall Jenner is particularly known for having long, sleek hair that reaches her bust—a look that she's kept relatively consistent during her years in the limelight. Today, however, she debuted a radically new, Kris Jenner-esque pixie cut in the name of a Calvin Klein ad.

    Jenner's shaggy pixie cut hearkens back to the 1990s, when stars such as Halle Berry, Winona Ryder, and Cameron Diaz championed the look. The edgy '90s haircut matches the energy of Calvin Klein's new campaign, which aims to breathe fresh air into the brand's striking yet minimalist designs. Jenner models a collection including slip dresses, a wool overcoat, and pleated trousers—all nods to '90s style. The pieces make Jenner's haircut all the more apt, though it's unclear whether she styled her hair for the shoot specifically.

    close up of Kendall Jenner modeling for Calvin Klein

    Jenner's pixie cut may usher in yet another '90s beauty revival.

    (Image credit: Calvin Klein)

    Kendall Jenner in a Calvin Klein ad

    Calvin Klein's newest collection includes wardrobe essentials like intimates, outerwear, and formal wear.

    (Image credit: Calvin Klein)

    While this isn't Kendall's first project with Calvin Klein (she began working with the brand in 2015, when she was featured in a Calvin Klein jeans ad), the model's transformative cut makes this instance especially memorable. Jenner noted in a press release that despite how long she's worked with the brand, she "still get[s] so excited to work with the team for each campaign." This shoot, in particular, gave her the chance to "tap into that classic sensuality that they are known for"—a quality that's evident in the shots, many of which show Jenner pairing undergarments with outerwear, business attire, and leather.

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    Kendall Jenner in black lace underwear modeling for Calvin Klein

    Jenner's new look embodies the edgy, nostalgic sensuality of Calvin Klein's fall campaign.

    (Image credit: Calvin Klein)

    Kendall Jenner modeling for Calvin Klein on the beach in a lace bralette and trousers

    Jenner lounges on the beach in L.A. donning a combination of intimate and business apparel.

    (Image credit: Calvin Klein)

    Photographer Mert Alas shot and directed the campaign, which shows Jenner wearing the new designs on the beach in Los Angeles. In each shot, her shaggy pixie cut shines, falling in chic, choppy layers around her face and onto her forehead. In countless comments on both Alas and Jenner's Instagram posts, fans marvel at the resemblance between Kendall and her mother, Kris, given her new hair.

    Jenner's shaggy cut may usher in a new age of the celebrity pixie cut. But if you're not ready to make such a dramatic chop, you can channel Jenner's sultry photoshoot by exploring Calvin Klein's new collection, which debuted today and will continue to roll out throughout the fall season.

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    Marie Claire Newsletter

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    Kendall Jenner
    Gabrielle Ulubay
    Gabrielle Ulubay
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    Former Beauty Writer

    Gabrielle Ulubay is a Former Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com.

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