Kim Kardashian West is known for her dramatic, eye-catching makeup looks (she does, after all, have several lines that bear her brand name, so that makes sense), but yesterday she debuted a fresh-faced look her makeup artist deemed "90s neutral," and it is a totally different look for her. I'd go so far as to say I nearly didn't recognize her when this popped up in my feed, but I totally dig it.
I dunno what it is, but she looks totally different to me. Is it just the angle, combined with her new bob framing her face perfectly? Yet in recent snaps taken at the White House (above), she's got the same haircut. I'm pretty sure it's the lighter (but still thick) brows, lighter lipstick, and toned down eye makeup. Granted, it's still a full face of makeup—no shade!—but relatively speaking, this is a really chic and easy-breezy look that I quite like. I hope she keeps it.
The lewk was apparently achieved by makeup artist Mary Phillips, who posted the same photo and gave us a product breakdown: "KKW eye palette in classics, KKW lip liners in 1.5 and 2.5 with 2.5 creme lipstick in nude honey, KKW blush in flower wall."
Kim also posted the photo with the caption "Can’t wait for you to see #ComingSoon." So chances are she's wearing something that she's about to debut, in terms of a new palette or line. Maybe it's her new collaboration with Winnie Harlow? Winnie did comment on the below post, so signs are good.
Here's the original post:
Big fan!
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
RELATED STORIES
-
Sofia Richie Grainge Styles Zebra Pants With Flip-FlopsNext stop on the tour: her elegant wedding venue in the South of France.
-
Gigi Hadid Pairs Metallic Track Pants and Mesh FlatsThe controversial shoe trend is most definitely gaining steam.
-
Body Language Expert Says Kate Can't "Mask Her Emotions""We also saw William...mirroring the same emotions as Kate."
-
The Buzzy Westman Atelier Super Loaded Tinted Highlighter Makes Me Feel Part of the One PercentIt's worth every penny, and lasts for *so* long.
-
NARS Just Dropped a Lip Oil Shade Inspired by the South of France and I’m Living for the GlowThe kind of bronze shimmer that transports you to the French Riviera.
-
Bella Hadid's Summer Hair Era Is Off to a Very French (and Very Blonde) StartBella Hadid's new summer hair is off to a very French start.
-
I've Been to Over 100 Concerts, Which Means My Sweat-Proof Makeup Routine Is Basically FlawlessHours of dancing later, I can confirm this is the best concert-ready routine.
-
22 Under-$50 Products at the Shopbop Beauty Sale I Swear By for My Summer GlowMy favorite self-tanners, bronzers, sunscreens, and more are currently 20 percent off at Shopbop.
-
This Cult-Favorite Urban Decay Eyeliner More Than Lives Up to the HypeIt passes my strict standards with flying colors.
-
The 2025 Met Gala Beauty Looks Were Even Better at the After-PartiesThe behind-the-scenes hair and makeup we missed on the navy carpet.
-
Everyone Needs a Bad Bitch Lipstick in Their Makeup CollectionHot girl certified.
