The Federal Trade Commission is not messing around when it comes to #sponsored posts.
As previously reported, the FTC sent out more than 90 letters to celebrities and social media influencers last month as a not-so-subtle reminder to clearly state when a sponsored social media post has been paid for. Letters were also sent to the stars' agents and the various brands they were being paid to promote, including Chanel, Adidas, Johnson & Johnson, and more.
On Monday, WWD released a list of the 47 celebrities and influencers who received these letters, as well as the corresponding brands they were promoting.
"The FTC's Endorsement Guides state that if there is a 'material connection' between the endorser and the marketer of a product—in other words, a connection that might affect the weight or credibility that consumers give the endorsement—that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement," each letter read. "Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser."
"If you write about how much you like something you bought on your own and you're not being rewarded, you don't have to worry," the letter continued.
A full list of the celebrities and influencers who received these letters from the FTC can be found below. For which brands also received these letters, you can head over to WWD right here.
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