Chloe Moretz is the latest celeb to star in a reimagining of Snow White, and her upcoming animated retelling of the classic, called Red Shoes and the 7 Dwarfs, is getting flack from critics who say its marketing campaign is body-shaming.
The movie is about seven princes who have been put under a spell that's transformed them into dwarfs. They set out on a quest to find enchanted red shoes that will lift their curse. The only problem is that the shoes actually belong to Snow White. Her reason for wearing them: They transform her from a short, curvy woman into a tall, thin woman (a form that she—based on the trailer—appears to prefer when existing in the outside world).
Moreover, the movie's posters conflate beauty with thinness, a problem plus-size model Tess Holliday took issue with online. The ads depict Snow looking tall and slender in her magic pumps standing next to the real Snow (who's short, curvy, and makeup-less). The tagline asks: "What if Snow White was no longer beautiful and the 7 dwarfs not so short?"
Tess took to Twitter to blast the poster, asking why being fat automatically means Snow isn't beautiful.
She tagged star Chloë Grace Moretz in the post.
Based on the complete breakdown of the movie's plot, it does seem the movie will have a body-positive message: "Red Shoes And The Seven Dwarfs is a parody that will give the classic fairy tale a twist, setting the story as if the dwarfs were actually seven cursed princes. Snow White, the beauty in the red shoes, appears in front of the dwarfs, who must be kissed by the most beautiful woman in the world to break the curse. As they get into an absurd competition over her kiss, the once arrogant, looks-obsessed princes gradually realize the true meaning of beauty," Variety reports.
Tess' followers chimed in to voice their disapproval of the poster's message.
Moretz and Locus Animation have yet to respond to the controversy.