There's a Secret Significance to Serena Williams' Latest Wimbledon Tennis Outfit

Serena Williams is back at Wimbledon in an all-white minidress with cutouts. But, the outfit has even more special significance than first meets the eye.

Tennis, Tennis player, Championship, Competition event, Lip, Athlete, Racquet sport, Muscle, Photography, Headband,
(Image credit: Matthias Hangst)

Serena Williams is back at Wimbledon in an all-white minidress with cutouts (white being the traditional color for the tournament), a super-fashionable statement to match her win over Giulia Gatto-Monticone. But, the outfit has even more special significance than first meets the eye, thanks to insight by Heidi Burgett of Nike.

The Nike swoosh, their iconic logo, is actually a brooch on her dress (Burgett calls it a "broosh"), and it has 34 Swarovski crystals to correspond with her age when Serena last won Wimbledon. It's like a good luck charm, as Serena chases her 8th Wimbledon win.

It's also a nice sign of support, considering Serena has faced backlash over her trademark catsuits, which she wore for health reasons to prevent blood clots. At the time that her catsuit was banned from future French Opens, Nike came out with a statement of support: "You can take the superhero out of her costume, but you can never take away her superpowers." Since then, brands have been helping Serena channel fierce fashion statements, like her magnificant cape at this year's French Open. So this is just the latest in a line of fashionable AND empowering moments for the tennis star. Update: her shoes are also getting in on the crystal action! Serena wore the Nike Flare Knit Low with Swarovski Ultrafine Crystal Rocks.

Here's a closeup of the "broosh":

Day Two: The Championships - Wimbledon 2019

(Image credit: Rob Newell - CameraSport)

I love it—and I can totally see other people wanting to wear it, too. She should totally wear it when she plays mixed doubles with Andy Murray (so exciting!!).

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(Image credit: Tim Clayton - Corbis)

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(Image credit: Tim Clayton - Corbis)
Katherine J. Igoe
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Katherine’s a contributing syndications editor at Marie Claire who covers fashion, culture, and lifestyle. In her role, she writes stories that are syndicated by MSN and other outlets. She’s been a full-time freelancer for over a decade and has had roles with Cosmopolitan (where she covered lifestyle, culture, and fashion SEO content) and Bustle (where she was their movies and culture writer). She has bylines in New York TimesParentsInStyle, Refinery29, and elsewhere. Her work has also been syndicated by ELLEHarper’s BazaarSeventeenGood Housekeeping, and Women’s Health, among others. In addition to her stories reaching millions of readers, content she's written and edited has qualified for a Bell Ringer Award and received a Communicator Award. 

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