

Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Thank you for signing up to . You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Selena Gomez, among many other things, is a verifiable beauty icon (just search "Selena Gomez makeup tutorial" on YouTube if for some reason you need convincing.) Now, according to WWD, the day has finally come: Like Rihanna, Lady Gaga, and Kylie Jenner before her, Selena Gomez is launching her own beauty line (opens in new tab). I can promise you this already: If it contains that perfect shade of red lipstick she often wears the hell out of, I'll be placing an order for 11 of them.
How do we know this is legit, and not just another tantalizing celebrity rumor (opens in new tab) that turns out to be crushingly false, I hear you ask? Well, as WWD reports, the U.S. Patent and Trademark Office confirmed that July Moon Productions — Selena's production company — filed a trademark for "Selena Gomez" last month (July 11, to be precise). And that trademark covers "fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils." Unless Selena's just a keen fan of the U.S. Patent and Trademark Office and wanted a real hands-on experience of the trademarking process, that sounds an awful lot like she's launching a beauty line.
Rihanna surprised the Sephora Store Leasership Conference in Vegas and gave them a sneak peak of a product dropping 8/23! pic.twitter.com/VHxypTloxQAugust 8, 2019
Speaking of Fenty Beauty, meanwhile: A mere week after giving us 50 shades of the Pro Filt’r Hydrating Longwear Foundation, Rihanna announced yet another drop. According to @fentibetter on Twitter, she teased a new product at a Sephora conference in Las Vegas, saying, "I was not going to come all the way to Vegas empty-handed. So we're gonna give you guys an exclusive sneak peek of one of the next products coming out — the very next product coming out. And it's..."
It's brows, people! Allure reports (opens in new tab) that the product is called the Ultra Fine Brow Pencil & Styler at a Sephora conference in Las Vegas, and it comes in a jaw-dropping 14 shades. I'll take 11 of those too, thanks!
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
subscribe here (opens in new tab)
RELATED STORIES

Emily Dixon is a British journalist who’s contributed to CNN, Teen Vogue, Time, Glamour, The Guardian, Wonderland, The Big Roundtable, Bust, and more, on everything from mental health to fashion to political activism to feminist zine collectives. She’s also a committed Beyoncé, Kacey Musgraves, and Tracee Ellis Ross fan, an enthusiastic but terrible ballet dancer, and a proud Geordie lass.
-
The 25 Best At-Home Chemical Peels That Give Professional-Grade Results
Real deal peels.
By Samantha Holender
-
The Best Jeans for Women, According to Marie Claire Editors
We're taking the guesswork out of the jean shopping game.
By Sara Holzman
-
Please Direct Your Attention to Halle Berry’s Purple Hair
“My hair is quite busy.”
By Samantha Holender
-
Who Is Alexandria Ocasio-Cortez's Fiancé Riley Roberts?
AOC's husband-to-be is an "easygoing redhead" who lives with her in D.C.
By Katherine J Igoe
-
68 Times the Kardashians Posed Fully Nude and Owned It
And we mean fully nude—as in, not a shred of clothing.
By Bianca Rodriguez
-
Who Is Jonathan Owens, Simone Biles's Fiancé and NFL Player?
"The easiest yes!" Simone wrote about the couple's engagement.
By The Editors
-
Surprise! Priyanka Chopra Jonas and Nick Jonas Are Parents
They welcomed a baby via surrogate.
By Neha Prakash
-
Meghan and Harry Share First Photo of Their Daughter Lilibet Diana
The Sussex's holiday card is here!
By Rachel Epstein
-
The 50 Best Celebrity Couple Halloween Costumes Ever
Honestly, we're impressed.
By Charlotte Chilton
-
Alicia Keys Gets What She Wants
With her jazzy new album, Keys, the singer stopped worrying about everything except what matters: Her own opinion.
By Jessica Herndon
-
Brooke Shields on Reinventing Yourself, Making Friends in Your 40s, and More
The actress and CEO shared inspiring advice during a panel at 'Marie Claire's' "Power Trip: Off the Grid" conference.
By Rachel Epstein