Jason Momoa's Super Bowl Commercial Was ... Unsettling
"Jason Momoa, why? Why? Whatever have I done to you?"


There were many things I didn't understand at the Super Bowl this year—first and foremost, I've never quite grasped the rules of football—but I could never, and will never, understand why Jason Momoa's Rocket Mortgage commercial had to happen to me. While Momoa maintained on Instagram that he had the "time of his life" during the filming of the commercial, I...don't know that my own life will bounce back from this.
Here's the full commercial:
I...I just didn't think that Jason Momoa taking his shirt off could ever leave me feeling unsettled and creeped out to my core, but here we are.
First, Momoa removed his arms.
Then, he just went ahead and took off his torso.
And then his full head of hair.
Lisa Bonet was in it, but even she couldn't save this...situation.
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I was not alone in feeling thoroughly unsettled by these developments.
Dear God,Can I please unsee the jason momoa commercial.Sincerely,Ruined IV Life pic.twitter.com/lrM3v4Q6aPFebruary 3, 2020
Jason Momoa, why? Why? Whatever have I done to you? pic.twitter.com/7iPeFL5ursFebruary 3, 2020
The only thing I think about the #SuperBowl so far is I feel personally attacked by the Jason Momoa ad.February 3, 2020
Watching Jason Momoa take his muscles off tonight was the most traumatizing thing that’s ever happened to me #SuperBowl2020February 3, 2020
Okay. Yeah. If you'll excuse me, I'm off to have some nightmares now. Thanks. Thanks, I hate it.
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Jenny is the Digital Director at Marie Claire. A graduate of Leeds University, and a native of London, she moved to New York in 2012 to attend the Columbia University Graduate School of Journalism. She was the first intern at Bustle when it launched in 2013 and spent five years building out its news and politics department. In 2018 she joined Marie Claire, where she held the roles of Deputy Digital Editor and Director of Content Strategy before becoming Digital Director. Working closely with Marie Claire's exceptional editorial, audience, commercial, and e-commerce teams, Jenny oversees the brand's digital arm, with an emphasis on driving readership. When she isn't editing or knee-deep in Google Analytics, you can find Jenny writing about television, celebrities, her lifelong hate of umbrellas, or (most likely) her dog, Captain. In her spare time, she writes fiction: her first novel, the thriller EVERYONE WHO CAN FORGIVE ME IS DEAD, was published with Minotaur Books (UK) and Little, Brown (US) in February 2024 and became a USA Today bestseller. She has also written extensively about developmental coordination disorder, or dyspraxia, which she was diagnosed with when she was nine.