Jennifer Lopez Posed in Her Birthday Suit to Mark Turning 53

That's clever marketing, TBH.

Jennifer Lopez is seen on May 27, 2022 in Los Angeles, California
(Image credit: Photo by Bellocqimages / Bauer-Griffin / Getty)

Jennifer Lopez is of course an actress, a singer, and a style icon. But thanks to JLo Beauty, she has also cemented herself as a true beauty business mogul.

On her 53rd birthday, July 24, the star dropped a first look at her eponymous beauty line's new JLo Body collection, and posed nude for the cover of the promotional video she posted on Instagram.

She posed in her birthday suit on her birthday. I mean, talk about genius marketing.

Anyway, once you click "play," it all gets a touch more suitable for work, with the star lounging in a black cutout bodysuit rather than fully naked.

Lopez captioned the clip, "We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!

"Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm. Head over to JLoBeauty.com to shop the video for some seriously sexy science! #JLoBeauty

"Directed by: @jasonbergh

"Music by: @thegoldenfilter"

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The Booty Balm in question costs $65, and is described on the website as "a clinically tested, high-performance formula inspired by the most iconic booty that visibly firms and hydrates skin and fades the appearance of stretch marks for a smoother, more refined-looking booty."

So, presumably, if you want a booty like J. Lo's, this balm might help. You can also use it wherever you want skin to look firmer and smoother.

Iris Goldsztajn
Iris Goldsztajn

Iris Goldsztajn is a London-based journalist, editor and author. She is the morning editor at Marie Claire, and her work has appeared in the likes of InStyle, Cosmopolitan, Bustle and Shape. Iris writes about everything from celebrity news and relationship advice to the pitfalls of diet culture and the joys of exercise. She has many opinions on Harry Styles, and can typically be found eating her body weight in cheap chocolate.