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    1. Celebrity
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    How Prince William and Princess Kate Keep Prince George, Princess Charlotte, and Prince Louis “Unthreatened” By The Media “Circus," According to Royal Author

    "A reminder that these are small children, not public property."

    Christine Ross's avatar
    By Christine Ross
    Published 26 October 2026 In News

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    SANDRINGHAM, NORFOLK - DECEMBER 25: Prince William, Prince of Wales, Prince Louis of Wales, Prince George of Wales, Catherine, Princess of Wales and Princess Charlotte of Wales attend the Christmas Morning Service at Sandringham Church on December 25, 2024 in Sandringham, Norfolk. (Photo by Samir Hussein/WireImage)
    (Image credit: Getty Images)
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    Prince William and Princess Kate shared an adorable family photo with Prince George, Princess Charlotte, and Prince Louis to mark Mountain Rescue Awareness Day. Dressed in casual clothes, the family was surrounded by mountain rescuers who were on hand during Princess Kate’s Three Peaks Challenge. It wasn’t a new photo—in fact, it was four months old—but it was a perfect example of Prince William and Princess Kate’s parenting choice to protect their children from the ongoing media “circus.”

    Prince George, Princess Charlotte, and Prince Louis appear in a previously unseen photo taken after their mom Princess Kate completed the Three Peaks Challenge

    Prince George, Princess Charlotte, and Prince Louis appear in a previously unseen photo taken after Princess Kate completed the Three Peaks Challenge.

    (Image credit: Instagram/@princeandprincessofwales)

    Kate Middleton, Prince William, Princess Charlotte, Prince George, Prince Louis

    Princess Kate and Prince William are careful in how they present their children to the world.

    (Image credit: Getty Images)

    In her latest book, Catherine & Diana, royal expert and author Ingrid Seward explained their photography tactic to protect Prince George, Princess Charlotte, and Prince Louis. "In return for photographers allowing the children a measure of privacy, the Waleses have ensured that images of George, Charlotte and Louis are released on a regular, predictable basis, but always on their terms, and always when and how Catherine chooses to showcase them." The careful selection of when, where, and how to share photos of their children keeps the public appetite at bay, while also carefully controlling the narrative.

    “Catherine controls the lens herself, or whatever professional she might allow,” Ingrid wrote. "The resultant photographs are her way of presenting the children as she wants them to be seen, unthreatened by the circus that once engulfed their father." Prince William and Princess Kate have learned from Prince William and even King Charles’s childhood experiences, prioritizing a normal-as-possible experience for their children. Appearing in trendy jeans and sneakers, rather than formal suits and collared shirts that Prince William or King Charles might have worn as young children, serves as a "reminder that these are small children, not public property."

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    Prince George, Prince Louis and Princess Charlotte holding hands with their parents at school

    Careful control over family photographs is a tactic to protect Prince George, Princess Charlotte, and Prince Louis from the media "circus."

    (Image credit: Getty Images)

    These careful choices have shaped how the public perceives the young princes and princess, but also how Prince George, Princess Charlotte, and Prince Louis have experienced their own childhoods. They look like normal kids, with rarely-seen photographs allowing them to live a private life—far, far away from royal gossip and tabloid headlines.

    Marie Claire Newsletter

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    Prince William
    Christine Ross
    Christine Ross
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    Writer

    Christine Ross is a freelancer writer, royal expert, broadcaster and podcaster. She's worked with news outlets including the BBC, Glamour, Talk TV, ET, PBS, CNN and 20/20 to cover the foremost royal events of the last decade, from Prince George’s birth to the coronation of King Charles III.

    She previously served as co-host of Royally Us, a weekly royal podcast by Us Weekly. As a freelance writer and royal commentator she provides expert commentary, historical context and fashion analysis about royal families worldwide, with an emphasis on the British Royal Family.

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