Princess Diana Had a 'Pretty Woman' Moment After Being Turned Away From Top Designer Ahead of Her Wedding

"Big mistake. Big. Huge!"

Julia Roberts wearing a brown polka dot dress and hat in Pretty Woman next to a photo of Lady Diana Spencer wearing a white shirt with a blue floral vest
(Image credit: Getty Images)

Any good romcom devotee knows the iconic scene in Pretty Woman when Julia Roberts's character, Vivian Ward, is refused service at an exclusive Beverly Hills boutique. Vivian, dressed in a short, revealing outfit, leaves in humiliation—but the next day, after Richard Gere helps her with a shopping spree—she comes back in a full designer outfit and gives the shop assistant a taste of her own medicine. It's hard to imagine this ever happening to Princess Diana, but she, too, was once dismissed from a London boutique when an employee "didn't recognize" the future Princess of Wales.

Lady Diana Spencer was running out of time to find an outfit for her engagement announcement to Prince Charles, and turned to Bellville Sassoon's London studio for help. Author Claudia Joseph, author of Diana: A Life in Dresses, told the "Royally Us" podcast (via the Express), Diana's "mother knew the designer David Sassoon who worked for Bellville too, so she went in by herself one Friday evening and the shop assistant didn't recognize her."

"Diana didn't know what she wanted. And I think the assistant became a bit impatient with her and basically said, 'why don't you go to Harrods dear, you'll find what you're looking for there.'"

Princess Diana in a blue suit and Prince Charles on their engagement announcement shoot

Diana wore a blue suit from Harrods for her engagement announcement after being turned away from Bellville Sassoon.

(Image credit: Getty Images)

Princess Diana wearing a blue floral dress standing in a field

One of Diana's most famous Bellville Sassoon dresses is going up for auction this month.

(Image credit: Getty Images)

Per the Daily Mail, David Sassoon found out what happened from another employee, stating, "We nearly had a fit." Diana did, indeed, "go to Harrods," finding an off-the-rack blue Cojana skirt suit for her engagement photo call.

All was not lost for Belinda Bellville and David Sassoon, however. With some convincing, Diana returned to the boutique and enjoyed a long relationship with the designers throughout the rest of her life. "From then on, whenever Diana appeared, we kept the vendeuse out of the way," Sassoon said of the saleswoman in question.

One of the late royal's most famous Bellville Sassoon designs is the blue floral "Caring Dress" she wore on dozens of occasions. Diana often chose the style to visit sick and vulnerable children because of its bright colors and cheerful design. On June 26, the legendary dress will hit the auction block during the Julien's Auctions Princess Diana's Style & A Royal Collection event.

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Kristin Contino
Senior Royal and Celebrity Editor

Kristin Contino is Marie Claire's Senior Royal and Celebrity editor. She's been covering royalty since 2018—including major moments such as the Platinum Jubilee, Queen Elizabeth II’s death and King Charles III's coronation—and places a particular focus on the British Royal Family's style and what it means.

Prior to working at Marie Claire, she wrote about celebrity and royal fashion at Page Six Style and covered royalty from around the world as chief reporter at Royal Central. Kristin has provided expert commentary for outlets including the BBC, Sky News, US Weekly, the Today Show and many others.

Kristin is also the published author of two novels, “The Legacy of Us” and “A House Full of Windsor.” She's passionate about travel, history, horses, and learning everything she can about her favorite city in the world, London.