Turns out, you're not the only one who watches Taylor Swift's music videos over and over and over again. Nielsen, the company that tracks TV audiences, did a study with Vevo to compare music videos to traditional TV shows on CBS, NBC, ABC, and Fox.
They found that Swift's catalogue of music had a larger audience than all but one network TV show, according to Variety. A whopping 18 million U.S. viewers watched Swift's videos the week "Bad Blood" came out—the only show that had more viewers was NCIS: Los Angeles.
And Swift wasn't the only one to clock in impressive numbers. When "Hotline Bling" came out, nearly 6 million people watched Drake's videos, according to the report, and Rihanna's videos also reached 6 million the week "Bitch Better Have My Money" came out. The other major factor is it's mostly the youths watching the videos—Rihanna's videos were twice as popular as CBS' Big Brother in the 18-49 demographic. (This is a big deal because Vevo wants to prove advertisers should pay big bucks for space on their videos, and advertisers love young viewers.)
The reason they looked at an artist's entire catalogue of work is because it levels the playing field against longer traditional shows, and because they found people were likely to delve into an musician's catalogue after discovering a song they liked.
That explains how you start the morning with "Bad Blood," and three hours later suddenly you're reliving your middle school crush with "Teardrops on My Guitar." Not that that happens a lot or anything...
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
-
The Chicest Makeup Bag Is Coming Your WayIt’s vegan, too.
-
Finally, Vanna White Will Be Paid (at Least Closer to) What She Deserves
The ‘Wheel of Fortune’ cohost finalized a deal to remain on the show until 2026, after not getting a raise in 18 years and being paid five times less than Pat Sajak.
-
When They First Began Dating, David and Victoria Beckham Met Up in Parking Lots to Keep Their Budding Romance a Secret
“That’s not as seedy as it sounds,” she said.
-
‘Bachelor in Paradise’ 2023: Everything We Know
Cue up Mike Reno and Ann Wilson’s “Almost Paradise."
-
Who Is Gerry Turner, the ‘Golden Bachelor’?
The Indiana native is the first senior citizen to join Bachelor Nation.
-
‘Virgin River’ Season 6: Everything We Know
We've got good and bad news.
-
Kim Cattrall Didn't See or Speak to Her Costars When Filming 'And Just Like That' Cameo
That's some type of commitment.
-
The 50 Best K-Dramas You'll Be Completely Hooked On
Wait, how is it already 2 a.m.?
-
Selena Gomez Revealed Meryl Streep Is Joining 'Only Murders in the Building' Season 3
Fans are losing it.
-
The 56 Best Musical Movies of All Time: Iconic Movie Musicals
All the dance numbers! All the show tunes!
-
Sophia Brown on Joining the World of ‘The Witcher: Blood Origin’
The actress opens up about the “surreal process” of playing the Lark in the Netflix fantasy prequel.
